facebook for business final deck

Abertura do escritório do FB Brasil

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•  Se tornou uma empresa “mobile first”

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•  50% na redução dos formatos

•  Compra por objetivo

•  Page Insights simplificado

•  Gerenciador de anúncios

simplificado

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66.5%   NEWS PROGRAMS

MOVIES ON TV

SITUATIONAL COMEDY PROGRAMS

SPORTS PROGRAMS

65.3%  

43.4%  

41.2%  

Facebook + People video 1

Facebooker video 2

Facebook 4 startups video 3

One team

Client Agency

Power Editor

‘Nós não iremos construir tudo!’

Preferred Marketing Developers “Tornando o marketing mais simples e eficaz através de parcerias tecnológicas”

Source: Country updated as of October 2013

A community of best-in-class developers focused on making social marketing easier and more effective

 45+    countries

Disponibiliza de soluções de marketing customizadas, construidas para encontrar os objetivos de negócios dos clientes

Entrega melhores performances e resultados

Cria eficiência em compra de Ads e gerenciamento de Páginas

www.facebook.com/PMD

PMD automation

A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.

The PMD then creates multiple subsets of the ‘red dresses’ campaign to test

PMD automation

Test Targeting options

The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.

Red Dresses Long Red dresses

Short Red dresses

Casual Red dresses

Formal Red dresses

Test various images

Test various creative

Pages PMDs help advertisers manage its presence on Facebook

Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook

Apps PMDs build advanced platform integration for brands

Insights PMDs provide dashboards that helps advertisers on the decision making process

One team

Client Agency

One team

Client Agency PMD

Copa das Copas! Video 4

Thank You

Wesley Barbosa wesleyb@fb.com