facebook developers conference. social networks - an agency perspective, by saint

Social networks

- an agency perspective

May 2009

Facebook Developer Garage

So, who are Saint then?

Who we’re working with right now:

And the experience from (recent) previous lives:

What we’ve done for those clients

Brandplanning

Webdesign

Integratedservices

Displayadvertising

Mobilemarketing

Strategicpartnerships

GamingStrategy

Social Media

DigitalOutdoor

In a nutshell, we think…

The digital world isn’t just another place to put more messages

If you don’t give people a reason to pay you some attention online, they just

won’t

If you make something they need, something they’ll love, something they just can’t live without, they’ll want it so

bad they’ll come and find you

Spend your time, effort, and money on that part of the equation, and you’ve

already done the hard part

We’d love to help

http://www.flickr.com/photos/johnwardell/202026590/

These days are over

Protection

The illusion of control

Corporate Identity

Broadcast

Media and press releases

Influence

Embracing democratisation

Brand culture

Dialogue

Connected consumers and employees

Brand guardians Brand shepherds

Control of brands is shared between organisations, online communities, opinion formers, consumers

More than ever, we need to find a relevant role in our audiences’ busy (online) lives

This can be used to create opportunities for brands

We make sure we always ask the right question…

The game is more complex

Advocacy

“In our million channel world, its is the brands whose customers tell

the best stories, that win.”

- Alain Thys, FutureLab

Communications are only half the story

Brand promise Brand fulfilment

Products

Brand Experience

• ‘Top down’ Communications

The lines are blurring between marketing and products

Brand experience

Brand promise Brand fulfilment

• ‘Top down’ Communications• Peer to peer

• Products+ Applications

+ Services+ Content

Digital

Brand Experience

Brand fulfilment is about creating value

Value creation around products

applications permission marketingwebsites

POS digital

digital display

advertising

content offers services

VA

LU

ED

EV

ICES

TA

CTIC

S

PC Mobile POS / Kiosk Digital outdoor

Value travels across devices and tactics

Brands running campaigns in social networks

Is social media the only way to guarantee longevity?

How brands currently use Facebook

Sony Vampires

The opportunity is there for brands to create bespoke applications that work a lot harder than their current activities.

Burger King

Getty Images - Flickr

Picture Me

Using social apps – an agency perspective

Things clients are looking for in this space

How we find working with 3rd Party developers

Summary

Thank you

SaintLondon.com