facebook 101: using facebook to promote your business

Photo: Charlottes Photo Gallery on Flickr

Facebook 101Using Facebook to

Promote Your Business

Red River Valley Tourism AssociationAugust 7, 2013

Get these slides here:http://sarahtpage.com/RRVTA/

Agenda

Social media reviewFacebook 101Live Demos & Set UpEngagement TipsQ&A

Social Media Review

Photo: erinjpattison

Social media is FREE!

Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for

your brandSource: Social Media for Tourism Pros

Is Social Media Right for You?

• Is social media …• Providing value to your organization and your

members/customers?• Bringing benefit via brand awareness,

membership, loyalty, sales, etc.?• Helping to grow membership base?• Justifying the investment?

Source: pammarketingnut.com

First steps

• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassadors• Have fun, in a professional manner of speaking

Source: DCI

Facebook 101

What Is Facebook?

• Social networking service that allows users to connect to friends and businesses

• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,

not businesses. Develop a fan page instead.

Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a mobile

device• Average number of connections between local

business pages and users is 2 billion• Average number of weekly local business page

views is 645 million• Average number of weekly comments on local

business pages is 13 million Source: IDC; expandedramblings.com

Facebook Benefits to Biz

• Low cost• Engage with fans of your business page• Fans receive your updates and can upload

comments, photos, and video• When fans engage you on your page, their

activity shows up in the News Feeds of their friends– This can prompt others to check out your page and

your business!

Facebook Benefits to Biz

• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos from

Instagram, videos from YouTube, location-based apps (Foursquare), etc.

• Targeted advertising opportunities (cheap too!)

Cover Photo

Profile Photo

Views and Apps

Like Button

Contact Info / Bio

Composer

Pinned Post

Page Features

Highlighted Post

Page Features

Admin Panel

Messages

Post Performance

Insights

Manage Page Settings

Grow Your Fan-base

Find Helpful Resources

Admin Panel

Understanding Insights

Understanding Insights

Understanding Insights

Understanding Insights

Facebook Page Use

Facebook Page Use

1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events

Facebook Live Demo and Q&A

Engagement Tips

1. Use photos2. Run a contest3. Have fun4. Ask questions5. Post often6. Love your fans

Facebook Engagement Tips

Facebook Engagement Tips1. Use photos

Facebook Engagement Tips2. Run a contest

Facebook Engagement Tips3. Have fun

Facebook Engagement Tips4. Ask questions

Facebook Engagement Tips5. Post often

Facebook Engagement Tips6. Love your fans

Can I Help?

Call Me!

Photo: .Spartography on Flickr

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

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