f-final te edited.docx
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Table of ContentsExecutive
Summary……………………………………………………………………………………………
…………………………IV
Industrial
Analysis……………………………………………………………………………………………
…………………………..VI
Description of
venture………………………………………………………………………………………………
…………………IX
perational
!lan…………………………………………………………………………………………………
……………………….XI
"ar#etin$ "ix...................................................................................................%&
!roduct ' !ricin$(..........................................................................................%&
)amous products from far*+un$ areas(..........................................................%&
Second ,and ,ouse,old products(................................................................-%
To be sold directly(.....................................................................................-%
!roduct forecast............................................................................................... --
!romotion.........................................................................................................--!lacemnt.......................................................................................................... -
Controls............................................................................................................ -/
r$ani0ational
!lan…………………………………………………………………………………………………
………………….-1
"ulti*divisional ,ierarc,y...........................................................................-1
)unctions of departments..........................................................................-2
perations department(.............................................................................-2
• Supervision..........................................................................................-2
• Inventory ,andlin$...............................................................................-2
• Analysis...............................................................................................-2
• 3p* $radin$ and "aintenance..............................................................-2
• )unctionin$.......................................................................................... -2
• Auction arran$ement...........................................................................-2
"ar#etin$ Communications Department.......................................................-4
Sales Department.........................................................................................-4
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peration "ana$ement ........................................................................... -&
5ole and 5esponsibility(.............................................................................-&
Assesment of
ris#……………………………………………………………………………………………………
………………….. %
6rea# even analysis......................................................................................... 2
Thrift Enclave, Inc.
Growing Community Needs
7T,rift Enclave is an idea establis,ed by t,e students of 6a,ria
3niversity 8Islamabad9: ,i$,li$,t $roup to start up a ne; venture in
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Business contact and profile
Registered name and its structure
T,rift Enclave? Inc. T,e company is re$istered as a partners,ip in
Islamabad*!a#istan.
Phone:
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Executive summary
T,e purpose of t,rift enclaves business plan is to start up a ne; t,rift
enclave 8,ouse,old and clot,in$ auction sales platform9 in Islamabad?
!a#istan ;,ile s,o;casin$ t,e expected Gnancials and operations over
t,e next t,ree mont,s. !otentially ;e ;ould provide discount on
products onto people ;,o are re$ular on some speciGc days in order to
facilitate t,e customers. T,e proGts made by us ;ould be ,elpful in
expandin$ t,e business in t,e future. Strate$ies ;e plan to implement
;it,in t,is business plan include(
• btainin$ sales of 5s.%
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part of t,e companys income stream. T,e t,ird section of t,e business
plan is t,e co>ee bar ;,ic, ;ill furt,er describe t,e services o>ered by
t,e t,rift enclave.
ission statement
T,rift enclaves mission is to become t,e reco$ni0ed leader in its
tar$eted mar#et for auction and sale services. To provide t,e public ;it,
lo; priced clot,in$ and accessories as ;ell as t,e less fortunate ;it, ob
opportunities? ;,ic, includes a ,i$, @uality ;or#in$ environment. =e
are determined to en,ance t,e value of life for individuals ;,o ,ave
special needs and ;,o are ;illin$ parta#e in t,e local community.
The nancing
=e are see#in$ to raise 5s.!"""# """ from as a ban# loan?entrepreneurs personal savin$s and to ,unt for sponsors and investors
to ,elp us in our idea. T,e interest rate and loan a$reement are to be
furt,er discussed durin$ ne$otiation. T,is business plan assumes t,at
t,e business ;ill receive a %< year loan ;it, a & Gxed interest rate.
T,e Gnancin$ ;ill be used for t,e follo;in$( J development of t,e
auction sales at t,rift enclave J Gnancin$ for t,e Grst six mont,s of
operation. J Capital to develop an online auction portal.
anagement team
T,e company ;as founded by afsa? "aryiam and Taniya ;e ,ave
experiences in di>erent or$ani0ations as internees ;,ic, can ,elp t,em
to establis, a ,ealt,y business t,rou$, t,is expertise: ;e ;ill be able to
brin$ t,e operations of t,e business to proGtability ;it,in its Grst year of
operations Ins,a*Alla,.
anagement equity: =e t,ree o;n %
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=e expect t,at t,e business ;ill a$$ressively expand durin$ t,e Grst
t,ree to four years of operation as our auction sales ;ould mar#et t,e
community needs. =e intend to implement mar#etin$ campai$ns t,at
;ill e>ectively tar$et individuals ;it,in t,e tar$et mar#et.
'n(estor equity
T,rift enclave is see#in$ an investment from a t,ird party at t,is time in
order to Gnance our idea.
%&it strategy
If t,e business is very successful? ;e may see# to sell t,e business to a
t,ird party for a si$niGcant earnin$s multiple. "ost li#ely? t,e company
;ill ,ire a @ualiGed business bro#er to sell t,e business on be,alf of t,e
t,rift enclave. 6ased on ,istorical numbers? t,e business could fetc, asales premium of up to / times earnin$s.
)asic control procedure
• =e ;ould #eep a comment box at c,ec# out re$ister to maintain
customer satisfaction
• See# volunteers to be secret s,oppers and su$$est any c,an$es
to be implemented in t,e store.
• Ensure employee satisfaction t,rou$, a @uality and eKcient
trainin$ process.
Conclusion
T,rou$, our insi$,tful strate$ies mentioned in t,e plan? ;e ;ill be able
to successfully operate a t,rift enclave store? Islamabad. =it, t,e
business and social obectives t,rift enclave ;ill increase sales in special
discounts and donations and t,erefore ma#e t,e t,rift enclavesuccessful.
Industry analysis
'dentify problems and opportunities:
a*or problems that are restricting or impeding the gro+th
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• T,e odds of survivin$ in business $reatly improve if you decide to
franc,ise instead of doin$ it all on your o;n. If your $oal is to start
an auction ,ouse? itLs ;ort,;,ile to determine ;,et,er purc,asin$
a franc,ise mi$,t simplify your enterin$ t,e business but for t,at
reason it re@uires a lot of startup cost and one s,ould be
Gnancially stable.
• T,e existin$ competition in Islamabad suc, as Malvi auctionsN is
$oin$ to be initially a source of t,reat before one $ains stability
and credibility in t,e eyes of public.
• Earnin$ an auctioneerLs license can be strenuous and is no bed of
roses.
• =e need to ,andle our Gnances very carefully since t,e bud$et is
not t,at ,i$, and ;e need to include t,e travellin$ and
transportation expenses too? ;,en ;e $et items from ot,er cities.
• eavy taxation start up costs.
• "ar#etin$ expenditure since % of t,e supplies depend on it.
,pportunities:
• =e ,ave developed a uni@ue net;or#in$ process t,at ;ill or$ani0eauctioneers? appraisers? members? trainers? mar#eters? and
service professionals on international standards.
• In near future ;e s,all be see#in$ ,elp and sponsors,ip from
various sta#e,olders in t,e mar#et so as to expand our setup.
• T,ere are no costs or obli$ations to participate but t,e revenue
;ould be s,ared accordin$ to t,e prescribed rule and t,e amount
of sales.
• Auction sites al;ays operate in credible manner. T,ere is al;ays a
feedbac# system t,at ;ill $uide you to t,e best people to deal
;it,. 6ecause you are ust startin$? you may al;ays deal ;it,
people ;,o ,ave ,i$, ratin$s. So advertisin$ ;ould also ,elp
people $et ac@uainted ;it, it.
'mpro(ing the e-ciency of our operations:
• avin$ a deep insi$,t and #no;led$e about t,e existin$ mar#et
and mar#et trends.
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• Caterin$ to t,e customers needs and meetin$ t,eir expectations.
• Creatin$ di>erentiation from its competitors and $ivin$ t,e best
and di>erent to its customers.
•
Improved communication and coordination.
• Allottin$ assi$nin$ responsibilities at eac, ,ierarc,ical level
accordin$ to everyones capabilities and aptitude.
• !roper feedbac# and appraisal mec,anism.
• Cuttin$ do;n irrelevant cost and expenditure.
• !roper record and boo# #eepin$.
ene specic and realistic business ob*ecti(es:
/e(el of economic acti(ity:
• =e s,all expand our net;or# and $enerate more capital.
• To sell surplus inventory? often at a proGt? and eliminate t,e
expense of storin$ older merc,andise and ma#e money.
• Auctions can ,elp ne; businessesOor t,ose o>erin$ ne; products
Oto establis, mar#et prices based on supply and demand.
• It ;ould ,elp in t,e economy of t,e country? since ;e are also
promotin$ cotta$e or small scale industry and $ettin$ stu> from
ot,er cities.
/e(el of industry acti(ity:
• As part of your due dili$ence on openin$ an auctioneers and
auction ,ouse? t,e next step is to tal# to somebody ;,o is already
in t,e business.
• o;ever? an entrepreneur ;,o o;ns an auctioneers and auction
,ouse outside of your community can be a $reat learnin$ resource
for you? as lon$ as t,ey donLt vie; you as a competitive t,reat. In
t,at case? t,e business o;ner may be more t,an ,appy to discuss
t,e industry ;it, you. It can ta#e a ;,ile to Gnd an entrepreneur
;,o is ;illin$ to tal#? but its ;ell ;ort, t,e e>ort.
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• T,is industry ,as bri$,t future prospects to +ouris, since people
are in dire need of suc, companies and in t,e future one can
predict t,e in+ation and economic instability? so its need ;ould be
,i$,ly ac#no;led$ed.
•
T,e need for second ,and items ;ould increase.
Changes in customer needs:
• !eople ;ould need less expensive and costly items.
• =e ;ould try to create a need.
• It ;ould vary ;it, seasonal needs.
• =e ;ould ma#e amendments accordin$ to t,e mar#et trends so as
to blend in ;it, t,e customers taste and latest fas,ion since
people ;ould be intimidated by t,e latest trends.
• T,ey ;ould opt for more practicality in t,eir lives and accordin$ly
;ould intimate for suc, products brin$in$ convenience and cost
e>ectiveness.
Changes in distribution channel:
• =ould try to expand ,ori0ontally ;it, t,e passa$e of time.
• =ould open up various sales points at suc, areas ;,ere t,e
customer base is saturated and t,at place ;ould be beneGcial for
an auction ,ouse.
• In near future? after sustainin$ stability and success? ;e ;ould aim
to expand it internationally and extend our business $lobally.
Changes beyond our control:
• In case of natural calamities disasters.
• 5ecession.
• In+ation P ;,en t,e cost of livin$ ;ould be si$niGcantly expensive.
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• Economic instability.
• !olitical instability.
• Qovernment policies eit,er impedin$ or promotin$ our business.
• "ar#et trends tend to +uctuate ;it, time.
Primary mar0eting ob*ecti(es:
• T,e foremost obective is to attract customers.
• Advertisin$ so as to ma#e people a;are about it.
• Its purpose is to create a nic,e in t,e mar#et.
• To create di>erentiation from its competitors.
• En,ance customer service.
• Establis, a solid reputation.
• En$ender pride and loyalty amon$ sta> 8and vendors9.
• Establis, name reco$nition.
Control and re(ie+ procedures:
1eedbac0 mechanism:
• An appointed oKcer pertainin$ to t,e department concerned ;it,
feedbac# and appraisal mec,anism.
• A su$$estion box or a survey done by t,e administration people
from t,e customers so as to obtain feedbac# and conse@uently
tryin$ to put t,in$s ri$,t as per t,eir demands.
• )eedbac# information s,ould be $at,ered pertainin$ to t,e
selection of items? proper advertisin$ tec,ni@ues? prices of t,e
products? operations? ot,er facilities at t,e auction ,ouse etc.
• T,e feedbac# information about t,e initial event t,at is t,e basis
for subse@uent modiGcation of t,e event.
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• T,e causal pat, t,at leads from t,e initial $eneration of t,e
feedbac# si$nal to t,e subse@uent modiGcation of t,e event.
• 3p;ard feedbac# occurs ;,en associates provide information or
feedbac# to a mana$er or supervisor to ;,om t,ey are
directlyindirectly reportin$.
• Intended to identify ;ays to increase mana$ement e>ectiveness
and en,ance or$ani0ational performance.
• Readers,ip is a s#ill by ;,ic, a person is responsible to in+uence
or motivate ,is co*;or#ers to accomplis, a deGned obective '
strate$y and to mana$e t,e or$ani0ation in a ;ay t,at ma#es it
more co,esive and co,erent in terms of proGt? $ro;t, and proGle.
• )irst one s,ould try to identify t,e problems? revie; and evaluate
it and accordin$ly $ive ;ei$,ta$e or preference to it? ensure
implementation of t,e revised procedures and t,en eventually
continuin$ to promote t,e revised and $ood procedures.
Description of venture
ission statement:
T,rift enclave is an idea $enerated by our $roup ,i$,li$,ts to start up a
ne; venture in -
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2 ouse,old items
J Cutlery and croc#ery
J Anti@ue furniture
J =eddin$ DressesJ 6edspreads? cus,ions
J Reat,er products i.e. Radies ba$s? s,oes and ac#ets.
$er(ices(
J A co>ee corner servin$ free co>ees.
J Discount o>ers every ;ee# on Sundays and even auctionin$ on;ee#ends ;it, a speciGed time allotted to biddin$.
J "eans of transportation can be provided for delivery purposes at
reasonable rates ;it,in t,e city or to t,e outs#irt areas of
Islamabad.
A copyri$,t protects a form of expression t,us our $roup lo$o as
;ell as our business lo$o are fully copyri$,ted and our trademar#
stic#er of t,rift enclave ;ill be put on t,e products as ;ell as t,e
ve,icle used for delivery purposes t,us ensurin$ full protection
.
$i3e of business(
As ;e are t,e pioneers of startin$ t,is ne; venture of an auction ,ouse
;it,in Islamabad? our mar#et s,are of t,e business is as yet on a scale
of 0ero and t,e number of employees includin$ seven of us sums up to
B people. T,e value of our business if it ;ere to be sold ;ould be
immense as t,e value of capital invested on our business assets is also
a lar$e number t,us indicatin$ t,at our business si0e ran$es from
medium to lar$e.
T,e auction ,ouse ;e intend to start ;ill be in a ,ouse ;e rented in f*
%
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$arden ?;,ic, is t,en a$ain eye*catc,in$ for t,e ladies and for t,eir
little c,at sessions.
T,e ,ouse is in a $ood condition and re@uires avera$e maintenance
from our side but t,ere are some innovative ideas t,at ;e are plannin$
of doin$ to $ive t,e ,ouse a more aest,etic appeal and to expand it
accordin$ly as par our buyers and sellers needs. Secondly t,is sector ;e
c,ose is situated in t,e middle of Islamabad and its #no;n for its beauty
as bein$ close to t,e mar$alla ,ills as ;ell as t,e main center for
business purposes and ;ill provide us $reat opportunities to advertise
about our venture.
,-ce equipment:
=e as potential entrepreneurs are loo#in$ for investors because t,e
amount of money ;e ;ill spend on buyin$ t,e oKce e@uipment ran$in$
from
J C,airs and des#s
J Computers ?laptops 8internet and landline connections9
J Telep,one extensions
J Stationary items
J A ;ell monitored television screen in t,e main oKce and etc is
deGnitely not ne$li$ible and t,ese oKce tools are essential to start
o> a business and to be a part of t,e professional ;orld t,ese
days.
)ac0ground of entrepreneur4s5:
As business students ;e are ne; in business i.e. !otential entrepreneurs
and our resumes ust about consist of our ;or# experiences ;it,
di>erent or$ani0ations and t,is is our Grst time to start o> somet,in$ ofour o;n? formulate an or$ani0ation and a venture on our feet and enter
t,e business mar#et and ma#e a name and ac,ieve reco$nition .
perational !lan
6eneral:
Time of openin$( % !"
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Time of closin$( & !"
Days of operation( 2 days a ;ee#
Days o>( )riday and national ,olidays
,peration:
T,e business s,all operate as a simple business entity except t,e;ee#ends. T,e ;ee#ends are reserved for auctions. T,e auction typeused ;ill be buyout auction.
'n(entory type:
ur inventory type ;ould be to*stoc#. =ell buy potential products anddisplay t,em in auctions and ot,er;ise? until t,ey are sold. S,op*#eeper
$tore0eeping:
In t,e initial start*up of our business? t,e partners t,emselves ;ould beattendin$ s,op. T,is is necessary to $ive our business t,e en,ancementit needs subse@uent to t,e launc,. T,is ;ill also serve t,e us purpose offamiliari0in$ ourselves ;it, t,e an idea of customer needs. )urt,er on?;,en ;ere establis,ed to some extent? ;ell ,ire representatives tota#e our places.
Auction type:
=eve c,osen 6uyout auction as our standard auction type. 6uyoutauction is an auction ;it, a set price 8t,e LbuyoutL price9 t,at any biddercan accept at any time durin$ t,e auction? t,ereby immediately endin$t,e auction and ;innin$ t,e item
$easonal buildups:
=e anticipate t,at a part of business ;ill experience a boost in t,emont,s of Hovember and December o;in$ to t,e common trend ofmarria$es bein$ arran$ed in t,at period. T,e acceleration ;ould be$enerally experienced in every product*type ;ere o>erin$ becausealmost every product of ours ;ill posses potential to be included in t,ematrimonial process on some level or ot,er.
Pay structure:
ur pay structure ;ill be completely based on t,e proGt earned. T,epartners ;ill s,are t,e proGts e@ually. T,e details are provided in t,eGnancial statements.
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1reight time:
=ere usin$ a S,e,0ore to ma#e most of our transference. T,e factorst,at could a>ect delivery time could be(
• =eat,er
• Absence of drivers
• Ve,icle condition
• Ve,icle availability 8if its re@uired for more important tas#s9
• )uel availability
• Kcial movements
Assets:
• 6uildin$
• A S,e,0ore
• Capital
• Kce E@uipment
$election of products +ith high potential:
T,e selection and buyin$ of pieces or products ;it, t,e potential tofetc, a suitable price ;ill be carried out by t,e mana$ers. To $ainade@uate experience ;,ic, ;ould prove useful in selectin$ t,e bestprospects? ;e ,ave divided our mana$ers accordin$ to ;,o ,asaest,etic sense concernin$ ;,at. ItLs as follo;in$(
afsa =eddin$ dresses
afsa )urniture
"aryiam ouse,old items and itc,en;are
Taniya Reat,er !roducts
Taniya verseer and $eneral advisor
Physical Plant:
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/ocation:
ouse U /B? Street U 1? )*%
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5oom Ho. %( Reat,er !roducts
5oom Ho. -( ouse,old items
5oom Ho. ( itc,en;are
anufacturing process:
ur business does not ,ave a manufacturin$ plant as suc, as ;e deal inused products of di>erent cate$ories. T,e process ;e ;ill ,ave relatedto t,is cate$ory is t,e renovation? repairin$ and revamp of usedproducts. T,is function ;ill be outsourced to specialists ;,om ;e ;ill,ire on a need basis. =e ,ave located individuals involved in t,ebusiness of renovation ;,o ,ave ade@uate experience in t,e Geld.
$uppliers
Cutlery:
City: Quran;ala
Name: Tari@ Industries? "anufacturers and exporter of Table Cutlery and
itc,en;are
Address: Sial#ot 5oad? Islamabad "ore? pposite Winna, Colony?
=a0irabad? Quran;ala
,+ner : Saad )aroo@
Contact Ho. 7&-*11*22 ;ill be responsible for t,e proper se$re$ation of cutleryand placement. T,ey ;ill also ma#e sure t,at t,e products remainspar#ly clean. T,ey ;ill be provided ;it, t,e ade@uate e@uipment ;,ic,;ill include(
5ust*removin$ sprays
Soft*clot,es
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Cleanin$ solvents
$pecial requirements:
T,e cutlery ;ill be ,ave to be ta#en care of properly because any sort of rust or decadence ;ill devalue it ,i$,ly. So? steps must be ta#en to
ensure t,at t,is does not occur.
"aterials( Tell ;,ere youLre $oin$ to $et t,e materials you need toproduce your product or service? and explain ;,at terms youLvene$otiated ;it, suppliers.
Production:
T,e cutlery ;ill be bou$,t from Quran;ala and t,e mode oftransportation ;ill be t,e or$ani0ations S,e0ore. It ;ill ,ave to bee@uipped ;it, suitable containers to ensure t,at it $ets ,ere ;it,outdama$in$ t,e frei$,t.
Time ta0en:
T,e time ta#en to ma#e a sin$le trip ;ould be approximately /./1 ,ours.
/eather Products
City: Sila#ot
Name: Al asim Tradin$ Company
Address: ! 6ox %--%? Q! Sial#ot
,+ner : "r. Alla, 5a,an A;an
Contact No. 7&-*1-*--%%&
Name: Reat,er S,ine
Address: "undair Syedain? Sial#ot? !a#istan
,+ner "r. Syed Hayyer I@bal
Contact No. 7&-*1-*1%
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Contact No. 7&-*1-*11%41
%quipment:
T,e e@uipment re@uired #eepin$ t,e leat,er lustrous and ele$ant aremainly Reat,er Sprays.
Production:
T,e leat,er ;ill be brou$,t in from Sial#ot from t,e above mentionedsuppliers. T,e s,e,0ore ;ill be used? t,is time coverin$ t,e loadedfrei$,t ;it, an appropriate s,eet to protect t,e products fromenvironmental dama$es.
Time ta0en:
Approximately B.1 ,ours
1urniture
City: C,iniot
Name: Tama,al )urniture
Address: "ain S,a,ra*e*uaid*e*A0am? Hear Ribrary !ar#? C,iniot
Contact Ho. 7&-*-%*BB
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T,e suppliers ;ill provide us ;it, furniture t,ats in mint condition. Wustin case? t,ere is any type of defects or dama$es in t,e products? ;e ;ill,ire specialists from a reliable source to carry out t,e repairs as t,eprocess is too delicate and t,e ris# too $reat to be trusted ;it, anyoneexcept a specialist.
$pecial requirements:
5enovations ;ould ,ave be on a re$ular basis to #eep t,e furniture in adesirable condition.
Production:
T,e furniture ;ill be brou$,t in from t,e most presti$ious suppliers oft,e epitome of furniture in !a#istan? C,iniot. T,e S,e,0ore ;ill beutili0ed if its feasible? ot,er;ise? a more spacious ve,icle ;ill be ,iredfrom t,e locality.
Time ta0en:
T,e time ta#en to ma#e a sin$le trip ;ould be approximately 2 ,ours.
)ed spreads# cushions and bags
City: /ahore
Name: Star Collection
Address: S,op U Q*-? Ha0ir Centre? Hear 6an# Al*abib? %/2*)ero0epur
5oad? Ic,,ra? Ra,ore
,+ner: "u,ammad Aslam
Contact Ho. 7&-*/-*B11//-<
Name: A,san Textile "ills Rimited
Address: 1t, +oor? Riberty ,ei$,ts? B1A*d*% "ain 6oulevard? Qulber$
III? Ra,ore
,+ner S,a,0ad A,san As,raf
Contact Ho. 7&-*/-*1B4-&1
Name: Aamir cut piece ' clot, ,ouse
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Address: S,opU %? Dr. 5as,eed "ar#et? C,o;# Yateem ,ana? "ultan
5oad? Ra,ore
,+ner Dr. S,abbir
Contact Ho. 7&-*/-*B1B-/
%quipment:
An adept tailor s,all be ,ired ;,o ;ill ma#e re$ular visits and overloo#t,is product*type and ma#e any repairs or up#eep t,at may be re@uired.
Production:
T,e cutlery ;ill be bou$,t from Ra,ore and t,e mode of transportation;ill be t,e or$ani0ations S,e0ore.
Time ta0en:
T,e time ta#en to ma#e a sin$le trip ;ould be approximately 2 ,ours.
Wedding resses
T,e ;eddin$ dresses ;ill be ac@uired t,rou$, ,ouse;ives or ot,erpotential customers ;illin$ to sell o> t,eir dresses at a suitable price.
T,ese prospective sellers ;e ;ould attract by pervasive mar#etin$ as
explained in t,e mar#etin$ process.
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"ar#etin$ !lan
ar0eting i&
Product 7 Pricing:
T,rift enclave ;ould include a variety of ,ouse,old products related to
,ouse,olds ;,ic, mainly can be cate$ori0ed into t;o types
a9 )amous products from far*+un$ areas.b9 Second ,and ,ouse,old products
1amous products from far89ung areas:
T,e basic purpose is creatin$ an outlet ;,ic, provides an opportunity to itsvaluable customers to buy products ;,ic, are available only from speciGc
mar#ets a;ay from Islamabad and 5a;alpindi. T,e core beneGt of t,ese
products is to cut do;n t,e ,assle? travellin$ cost and time of customer to
buy suc, products. T,e table on t,e next pa$e ;ill provide a better
understandin$ of t,e products available under t,is cate$ory
Rocation !roducts Hame of "ar#ets !rice ran$e
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Sial#ot Reat,er products
i.e. boots and
ac#ets.
=aliant leat,er
industries
=all street
enterprises
Reat,er S,ine
Zitex
International
WACETS
In co; leat,er /-
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$econd hand household products:
T,e second cate$ory of products T,rift enclave ;ould be o>erin$ is second,and ,ouse,old products. )or example
• =eddin$ dresses
• Appliances 8TV? frid$e? micro;ave? $rinders? food factories? stoves?
,eaters9
• Anti@ue items 8decoration pieces? furniture? e;ellery9
• Croc#ery and cutlery
• )urniture 8 sofa sets? tables? bed sets? cupboards9
T,eses ;ould be ac@uired by bot, embassies and ,ouse,olds ;illin$ to $etrid of t,eir belon$in$s for some cas, payment in return. T,ese products onceac@uired ;ill be furt,er cate$ori0ed into t;o types
%. To be amended and Gxed.-. To be sold directly. To be amended and Gxed(If any product needs some eminence or Gxin$ ;e ;ill ,ire professionaltec,nicians on need basis to improve t,e condition of t,e stoc#. =e maycontact t,e follo;in$ for t,is
•
Tailors• Electricians
• !olis,ers
• !ainters
• Carpenters
• Embroiders
• 5eup,olster
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To be sold directly:
If t,e product is in fairly a $ood condition it ;ill directly be sold to
customers.
Coee corner:
Anot,er important feature of t,rift enclave ;ould be a small #ios# ;it,in t,e outlet t,at ;ould be sellin$ bevera$es and snac#s alon$ ;it,some seatin$ space in order to encoura$e our customers to fre@uentlyvisit our outlet and ta#e a loo# at our ne; stoc# from time to time.
Product forecast T,e tar$et mar#et of ours ;ould be ,ouse,olds belon$in$ from t,e middle to
upper middle class ,avin$ mont,ly salaries ran$in$ from -1?
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T,rift enclave ;ill concentrate more on creatin$ a;areness and need for our
products? ;e ;ill advertise t,rou$, t,e follo;in$ c,annels
• He;spaper classiGed ads section
• 5adio ads
ur belo; t,e line advertisements ;ould include t,e follo;in$
• 6randin$ buses
• 6roc,ures pamp,lets
• S"S
• !osters
• )ace boo# fan pa$e
• Company =ebsite
• Ads on di>erent ;ebsites for example yello; pa$es? ne;s c,annels .etc
• =ord of mout,
nce our T,rift enclave ;ould be operatin$ ;e ;ill introduce t,e idea of
• Auctions o Sundays ;it, a speciGc time frame to en,ance t,e c,ances of our sales
• Coupon system(
o A type coupon8 t,ese coupons can be ripped T,rifts ne;spaperad? ;,en a customer ;ill brin$ t,e coupon at t,e time of purc,ase
t,ey ;ill $et a fe; percent o> by t,ese coupons ;ill ,elp us analyset,e response rate of our ads.
o ) type coupons8 t,ese coupons ;ill be $iven to customer every
time ,e or s,e ;ill visit t,e outlet? ;,en a customer ;ill be able to$at,er 1 coupons ,e ;ill be o>ered a special discount t,e next time,e buys an item from t,e s,op. T,is incentive is ust to en,ance t,enumber of visits to t,e outlet as our products ;ill be di>erent every;ee#.
Placemnt
T,rift Enclave ;ould be an exclusive outlet in Islamabad ;,ic, ;ill sell its
products directly to t,e customers? t,e purpose is to create a ,ub ;,ere one
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may be able to $et bot, second ,and products and products from far +un$
areas all under sin$le roof.
T,e current mar#et condition su$$ests t,at introducin$ more c,annel
members ;ould reduce our proGts? t,erefore delivery of furniture ;ill be apart of our after sale services.
Anot,er reason for our exclusive outlet is to compete ;it, our competitors:
under one roof strate$y? t,is strate$y ;ill also ,elp us create an
identitynic,e in t,e mar#et and t,e consumers ;ill be able to create an
ima$e of t,rift enclave in t,eir mind. T,is a;areness is extremely necessary
as ;e ;ont be ,avin$ a sin$le si$nature product.
Controls
An appointed oKcer pertainin$ to t,e department concerned ;it, feedbac#
and appraisal mec,anism.A su$$estion box or a survey done by t,e
administration people from t,e customers so as to obtain feedbac# and
conse@uently tryin$ to put t,in$s ri$,t as per t,eir demands.)eedbac#
information s,ould be $at,ered pertainin$ to t,e selection of items? proper
advertisin$ tec,ni@ues? prices of t,e products? operations? ot,er facilities at
t,e auction ,ouse etc.T,e feedbac# information about t,e initial event t,at is
t,e basis for subse@uent modiGcation of t,e event.T,e causal pat, t,at leads
from t,e initial $eneration of t,e feedbac# si$nal to t,e subse@uent
modiGcation of t,e event.3p;ard feedbac# occurs ;,en associates provide
information or feedbac# to a mana$er or supervisor to ;,om t,ey are
directlyindirectly reportin$.Intended to identify ;ays to increase
mana$ement e>ectiveness and en,ance or$ani0ational
performance.Readers,ip is a s#ill by ;,ic, a person is responsible to
in+uence or motivate ,is co*;or#ers to accomplis, a deGned obective '
strate$y and to mana$e t,e or$ani0ation in a ;ay t,at ma#es it more
co,esive and co,erent in terms of proGt? $ro;t, and proGle.)irst one s,ouldtry to identify t,e problems? revie; and evaluate it and accordin$ly $ive
;ei$,ta$e or preference to it? ensure implementation of t,e revised
procedures and t,en eventually continuin$ to promote t,e revised and $ood
procedures.
-B
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r$ani0ational !lan
Type of o+nership:
T,e Auction ,ouse is $eneral partnership bet;een partners ,avin$
unlimited liability ;,o ,ave pooled resources to o;n t,e business. T,ey ,ave
e@ual o;ners,ip in t,e business. All t,e individuals are liable for business
liabilities. A partner can transfer ,is,er interest only ;it, consent of all ot,er
partners. Al partners ,ave e@ual control and maority rules. T,e proGts and
losses ;ould be distributed e@ually amon$ t,e members. Capital $ain to t,e
partners,ip ;ill be taxed as a capital $ain to t,e partner.
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ManagementDirector
Administrative Finance Marketing
ar0etingCommunications.epartment
Sales andpromotion
Operations
ulti8di(isional hierarchy%. Senior mana$ement 8or Ftop mana$ementF or Fupper mana$ementF9-. "iddle mana$ement. Ro;*level mana$ement? suc, as supervisors or team*leaders
Top8le(el management
• ave an extensive #no;led$e of mana$ement roles and s#ills.
• =e ,ave to be very a;are of external factors suc, as mar#ets.
• ur decisions are $enerally of a lon$*term nature
• ur decisions are made usin$ analytic? directive? conceptual andorbe,avioralparticipative processes
• =e are responsible for strategic decisions.
• =e c,al# out t,e plan and see t,at plan may be e>ective in t,e future.
• = are executive in nature.
iddle management
• "id*level mana$ers ,ave a speciali0ed understandin$ of certain
mana$erial tas#s.
• =e are responsible for carryin$ out t,e decisions made by top*levelmana$ement.
• )inance? mar#etin$ etc comes under middle level mana$ement
/o+er management
• T,is level of mana$ement ensures t,at t,e decisions and plans ta#en
by t,e ot,er t;o are carried out.
• Ro;er*level mana$ersL decisions are $enerally s,ort*term ones.
-&
http://en.wikipedia.org/wiki/Senior_managementhttp://en.wikipedia.org/wiki/Middle_managementhttp://en.wikipedia.org/wiki/Supervisorhttp://en.wikipedia.org/wiki/Team_leaderhttp://en.wikipedia.org/wiki/Senior_managementhttp://en.wikipedia.org/wiki/Middle_managementhttp://en.wikipedia.org/wiki/Supervisorhttp://en.wikipedia.org/wiki/Team_leader
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1unctions of departments,perations department: T,e aim of t,e operation department is t,e overall mana$ement and $eneraladministration of t,e core operations of t,e company. T,is department #eepsa c,ec# on t,e personnel? le$al matters and re$ular operations of t,eventure.
• Supervision
• Inventory ,andlin$
• Analysis
• 3p* $radin$ and "aintenance
• )unctionin$
• Auction arran$ement
Administrati(e department:
T,e Administration Department deals ;it, all 6uyin$ and supplyin$ and
oKce and database mana$ement. It is also responsible for mana$in$ and
proactively implementin$ service delivery.
In s,ort? Admin. Involves(
• Trainin$ and evaluation of employees.
• 5e;ards and promotions
• uman resource
• !urc,asin$ and s,ippin$
• Security
• ouse#eepin$ service
• Cafeteria services
• Arran$in$ and or$ani0in$ ;it,in t,e auction ,ouse.
• 6uildin$Kce maintenance 8CivilCarpentryElectrical
servicesoKce renovationrepairpaintin$polis,in$9• andlin$ customersclientsvisitorsemployees
• Class / sta> ,andlin$ 8peons? $ardeners? drivers? pantry boys?
$uards? etc9
• Quest relations,ospitality mana$ement
• !ricin$
ar0eting department:
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• !urpose( Creatin$ Sales And "ar#etin$ Strate$y
"ar#etin$ involves a ran$e of processes concerned ;it, Gndin$ out ;,at
consumers ;ant? and t,en providin$ it for t,em. T,is involves four #ey
elements? ;,ic, are referred to as t,e /!Ls 8the mar0eting mi&5. A usefulstartin$ point t,erefore is to carry out mar#et researc, to Gnd out about
customer re@uirements in relation to t,e /!s.
ar0eting Communications epartment
T,is department is separate from t,e mar#etin$ department and is ,eaded
by t,e director of mar#etin$ communications. Departments ;it,in t,e
mar#etin$ communications department? usually include public relations?
public a>airs? and media relations. Qeneral responsibilities include
development of all annual reports? press releases and media in@uiries. Deals
in consumerism? product recalls? crisis and reputation mana$ement and
corporate social responsibility. T,e Communications ' "ar#etin$ Department
includes? ;eb site mana$ement? creative ' $rap,ic functions and media
relations
$ales epartment
Advertisin$ and promotions come under t,is department. T,e sales
department is responsible for meetin$ t,e sales and volume $oals as set
fort, by t,e c,ief mar#etin$ mana$er. T,e department is usually ,eaded by
t,e director of sales. T,e sales department ;or#s closely ;it, t,e mar#etin$
department? providin$ vital insi$,ts and feedbac# on customer needs?
issues? and t,e competition. "ost of t,eir ;or# is external. T,ey are c,ar$ed
to develop stron$ sustainable relations,ips ;it, retailers and #ey clients and
increase sales orders. )eedbac# from t,e sales department is critical and
$reatly relied upon in ne;? analy0in$ pricin$? and identifyin$ ne; c,annels
for distribution? sales and mar#etin$ e>orts.
1inance epartment:
T,e Gnance department is responsible for t,e follo;in$ Activities (
%
http://sbinfocanada.about.com/cs/marketing/a/markstrategyte.htmhttp://www.thetimes100.co.uk/theory/theory--the-marketing-mix--185.phphttp://www.thetimes100.co.uk/theory/theory--the-marketing-mix--185.phphttp://www.ehow.com/relationships-and-family/http://sbinfocanada.about.com/cs/marketing/a/markstrategyte.htmhttp://www.thetimes100.co.uk/theory/theory--the-marketing-mix--185.phphttp://www.ehow.com/relationships-and-family/
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• 6ud$etin$
• 6oo# #eepin$
• 5eceipts and invoices
• !ayments
• Salaries disbursements
• Riabilities 8investor9
)ac0grounds and Authority of anagers:
T,e mana$ers are all students of 6a,ria 3niversity currently "asters in
6usiness administration.
afsa is a Gnance maor and t,e managing director and co*coordinator
responsible for e>ective runnin$ of all t,e departments.
Role and Responsibility( S,e oversees a companyLs daily operations in
every department in t,e or$ani0ation. T,e role of mana$in$ director is notspeciGc to any one operation? but rat,er includes implementation of policies
and procedures t,at a>ect t,e performance of all departments.
S,e maorin$ in )inance and ,ave excellence over t,eir ;or# and in*dept,
#no;led$e of t,eir Geld? ,o;ever ,as experience in ban#in$
Role and Responsibility: T,ey Ta#e care of all t,e in+o;s and out+o;s of
t,e venture. T,ey are responsible for Gnance? accountin$? payroll? billin$?
taxes and ot,er matters related to sales and revenue bud$et.
T,e ar0eting epartment is run under "aryiam.
Role and Responsibility: s,e is responsible for creatin$ promotional
activities? monitorin$ sales and establis,in$ e>ective strate$ies for creatin$
a;areness of business. Also responsible for desi$n and distribution of all
direct mar#etin$.
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,peration anagement is also supervised by maryiam.Role and Responsibility( S,e is also responsible for in*,ouse activities. S,eensures smoot, runnin$ of all operations most importantly auctionarran$ements? 3p* $radin$ and "aintenance. Taniya is t,e Administrati(e and ;R manager. S,e is also ;or#in$ for
sales and promotion.
Role and Responsibility: s,e is also responsible for !5? retailer
ne$otiations and customer needs. )urt,ermore ,e also supervises buyin$
and supplyin$ of inventory. S,e ma#es t,e mar#etin$ strate$ies alon$ ;it,
"aryiam.
;R duties : er responsibilities include t,e ,irin$? Grin$ of employees as
;ell as trainin$ and supervisin$. !eriodic employee evaluations are also a
part of t,is. n t,e basis of t,e evaluation re;ards in t,e form of bonuses?
promotions are $iven.
Assessment of ris#(
T,e primary ris#s are(
2 T,e Grst and least security and trust issue in !a#istan.
2 To ,andle t,e lar$e demand of customers in t,e startin$ fe; days.
2 To determine and maintain t,e @uality of products and services.
2 5is# in ta#in$ loan from t,e ban#.
Some potential ris#s t,at ;e fear are due to lac# of experience and as
uvenile entrepreneurs ;e see t,e Grst fe; sta$es of startin$ t,is venture as
a c,allen$e even t,ou$, ;e are up for it to t,e best of our abilities. T,e
maintenance involved ;it, t,e ,ouse e rent ?t,e furniture ;e buy and sell
?t,e products under our control need to be monitored and c,ec#ed on a daily
basis and t,is mi$,t ta#e time for us to $et used to as it re@uires far $reaterresponsibility and c,ec# and balance t,an ;e can t,in# o>.
"ar#et ris# is anot,er ris# t,at if t,e mar#et ;ill develop di>erently t,an
expected. Sometimes mar#ets ta#e too lon$ to develop? and cas, runs out
;,ile a company is ;aitin$ for customers. "ost importantly Gnancial ris# is
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t,e ris# t,at a company ;ill run out of money or mismana$e t,eir money in
some ;ay.
Ne+ technology(
He; tec,nolo$y in our business refers to up $radation in t,e products i.e.
6a$s? s,oes? furniture and desi$n of t,e products. It also includes di>erent
pro$rams used in our business for order ta#in$. )or t,is t,ere are
professionals ;,o are ;illin$ to ,elp us and ;ill lead us t,at ,o; can ;e
develop our business so t,at in future if tec,nolo$y c,an$es ;e dont ,ave
muc, problem to s;itc, to t,e ne; ;ays and tec,ni@ues.
Contingency plan:
T,e follo;in$ are t,e plans in future.
J )or a certain period of time ;e are not $oin$ to increase our prices as;e are ne; and ;e ;ant more and more customers.
J In order to satisfy our customers special initiative s,all be ta#en fort,em. 8for t,ose ;,o are re$ular9
)inancial plan
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Thrift %ncla(e Company
1or !st quarter# ="!>
$ales
/ess: C,6$
6ross prot
,perating e&penses
Rent
Coee bar
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Total disbursements
Cash 9o+
)eginning balance
%nding balance
>@">"""
=">"""
>""""""
B>"""
D!>"""
>"""
B>"""
@>""""
D!>""""
!B>""""
@>""""
=E"""""
$ources of funds
Personal funds of founders Rs. >""""""
Net income 4loss5 from operations 4 D"""""5
Total funds pro(ided
="""""
Application of funds
Purchase of equipment =">""""
Total funds e&pended
=">""""
Net increase in +or0ing capital
=!>""""
2
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="""""
Pro forma balance sheet
Thrift %ncla(e Company
B
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Assets
Current assets
Cash
AFR
Total current assets
1i&ed assets
%quipment
Total assets
/iabilities and ,+nerGs
equity
AFP
Total liabilities
,+nerGs equity
Hainab
ohammad
aleeha
$idrah
1i33ah
Iin3a
;arris
Retained earnings
Total ,+nerGs equity
Total liabilities and
o+nerGs equity
Rs.=E"""""
"
Rs.=E"""""
=">""""
Rs.E>""""
Rs. >""""
Rs. >""""
E=>"""
E=>"""
E=>"""
E=>"""
E=>"""
E=>"""
E=>"""
4D"""""5
="""""
Rs. E>""""
%nd of !st quarter# ="!>
4
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)rea0 e(en analysis
6E 89 [ Total )ixed cost
Sales price*variable costunit
[ 1
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