export opportunities for the us wind industry

Exporting Case Studies

Patrick K. StromPatrick K. StromSales Sales Account Manager, International MarketsAccount Manager, International MarketsNRG SystemsNRG Systems

WINDPOWER 2011 Conference & Exhibition WINDPOWER 2011 Conference & Exhibition May 24, 2011May 24, 2011y ,y ,

Overview

• About NRG Systems and our products

• There is a world of opportunity Good news!• There is a world of opportunity. Good news!

• 3 ways to optimize international success

• 2 case studies

About NRG Systems y• Founded 1982

114 l• 114 employees

• 144 countries

• Lean manufacturing

• Niche business

• Met towers, data loggers sensorsloggers, sensors, LIDAR, turbine control sensors, software

NRG Systems manufacturing plant, Hinesburg, Vermont, USA

Wind Resourced esou ceAssessment Tower

Optimizing Success: p gGlobalization

The PuzzleThe Puzzle…

Optimizing Success: p gSea Freight

ComparisonComparison

TruckTruck• Vermont to Los Angeles: 3000 miles• Greater carbon footprint handlingGreater carbon footprint, handling• Cost: $5000-$10,000; 30% fuel surcharge

Sea Freight • Vermont to Port of Shanghai: 8000 miles• Sealed 20 ft container, few restrictions• Cost: $3500

Optimizing Success: Smart Packaging

EnviroCrate60m Tower System

EnviroCrate

Deliveryy

The value of a Freight Forwarder

• Long term relationships

• Invaluable in case of trouble• Invaluable in case of trouble

• Ally for getting payment safely

• Navigates complex letters ofNavigates complex letters of credit

The value of an International Partner

• Finding clients

• Navigating customs local regulations• Navigating customs, local regulations

• Targeted marketing

• Long term cooperation

Case Study 1:Case Study 1:Kiribati

• 2 x 34m complete systems, coral atolls

• NGO funding Japanese partner• NGO funding, Japanese partner

• Free sea/surface shipping to Hawaii, weekly flight to Kiritmati Islandweekly flight to Kiritmati Island

• High reliance on fossil fuels

• Climate change (43 ft highest point)• Climate change (43 ft highest point)

Case Study 2:Case Study 2:Mongoliag

• 30m complete system, Asian steppe30m complete system, Asian steppe

• Japanese partner & funding

• Free sea/surface shipping to Ulan BatorFree sea/surface shipping to Ulan Bator

• Early stage wind development, great potential

C l iConclusion

• Being in the U.S. has advantages

• Think about the whole product lifecycle• Think about the whole product lifecycle

• Avoid commoditization

• Use resources available to you: government programs, forwarders, partnersgovernment programs, forwarders, partners

Now go close the trade deficit!Now go close the trade deficit!

Patrick Strompatrick@nrgsystems.com

1-802-482-2255www.nrgsystems.com