expert brand positioning using social media

Expert Brand Positioning

Background

Lessons Learned

• Background does not define destination

• Everything that happens, contributes

• Passion & Perseverance

• Want & Decision

Social Media

Expert Brand Positioning

Social Media

BEFORE NOW

In the audience Have an audience

Primary Social Networks

Where to Start

Where to Start

• Connect• Converse• Contribute• Create• Customise• Convince• Convert7 C

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Socia

l Med

ia

Conversation Marketing

• Join Conversations• Lead Conversations• Add Value• Network - Network Marketing• Be Controversial• Establish Authority & Expert Position

Content Marketing

• Content Creation– You message, thoughts, opinions, activity, audio, videos

• Content Curation– Relevant news, events, discussions, thought leaders, videos

– Mention Marketing– Google.com/Alerts | Google.com/Reader– Podcasts, Audio Books

• Try before they buy

Social Capital

• Free Employees for Sales & Marketing• Research, Knowledge, Events• Your are just 2.5 people away from

transformation• Evangelists

Cost

• Website Domain .com €10 .ie €30• Website Hosting €60 per annum• Profile Photo €100• 60 Second Video €100• Customised WordPress Blog €200• Social Network Profiles Time• Start-up Cost ~€500

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