example: tone = somber i chose this word because…
Post on 22-Feb-2016
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Use your “tone words list” to find a tone that describes
each image and explain each tone word choice…
Example:Tone = somber
I chose this word because…
Let’s look at two car commercials ~ watch for specific diction and determine the
tone…• Lexus “The Pursuit of Perfection”• http://
www.youtube.com/watch?v=T8etyZkfvs0
Consider – what is the tone of the words, “control,” “performance,” and “perfection”?
What is the attitude of the people in the commercial?
Now try this one…• Chevy Truck “The Most Dependable Truck
on the Road”• http://
www.youtube.com/watch?v=qriNbVCIsow
Consider – what words spoken by men in the commercial stand out to you?
What is the attitude of the people in the commercial?
What does tone and diction reveal about Lexus owners?
What does tone and diction reveal about Chevy Truck owners?
Where TONE and CHARACTERIZATION MEET….
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