evp video - bringing the employer brand to life
Post on 06-Aug-2015
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- 1. EVP Video Bringing the Employer Brand to Life
- 2. Authentic Engaging Energetic Sharable Informative What makes great EB content Personality Emotive Memorable Original / Different Distribution
- 3. http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
- 4. Audience What is it Objective Background / big picture Key message Call to action Things to think about when writing a video brief Budget Timeframe Measurement Channels Digital marketing Environmentals
- 5. Nick Francis Managing Director nick@casualfilms.com @casualfilms
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