evolution to revolution by chris doerschlag

evolution to

revolutionChris DoerschlagChief Executive OfficerWD Partners

THE BUSINESS? OF ARCHITECTURE, ENGINEERING & DESIGN

THE BUSINESS OF ARCHITECTURE, ENGINEERING & DESIGN BRANDING

—Peter Drucker

Most of what we call management consists of making it difficult for people to get their work done.

People are inherently good and want to do a good job.

Their downfall is what they rely on misaligned systems, policies, practices and rules.—Dr. Edwards Deming

Great vision without great people is irrelevant.—Jim Collins

Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.—Dr. Suess

CORPORATE PEZ

WOLFGANG DOERSCHLAG ARCHITECTS

WOLFGANG DOERSCHLAG ARCHITECTS & ENGINEERS

WDA&E

retail thinkers that doTM

WDWDWD

WDWD WD

WD

WE ARE A CUSTOMER EXPERIENCE EXPERT FOR GLOBAL CONSUMER BRANDS

47+ years7 offices worldwide 350+ associates

Our mission is to deliver innovative solutions to our client that will drive and shape the future of retail by attracting, developing and retaining exceptional talent.

SMEPENGINEERING

ARCHITECTURE

A culture ofintegration

CIVIL ENGINEERING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Integration isan operationalframework

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Constructionadministrationand beyond

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

WD Partners India PVT LTD

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

The only sustainable competitive advantage is continuous improvement.

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

ACCESS

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

DESIGN &BRAND

STOREPLANNING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Aquire or build?

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

DESIGN &BRAND

STOREPLANNING

OPERATIONSCONSULTING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Sometimes you get lucky

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

DESIGN &BRAND

STOREPLANNING

FIXTURE DESIGN& FABRICATION

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

OPERATIONSCONSULTING

It’s ok to fail, but fail fast!

80/20

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

DESIGN &BRAND

STOREPLANNING

DIGITALSERVICES

OPERATIONSCONSULTING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Bricks to clicks

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

INSIGHTS &STRATEGY

DESIGN &BRAND

STOREPLANNING

DIGITALSERVICES

OPERATIONSCONSULTING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

An informed point of view

CMO CDOvs.

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

INSIGHTS &STRATEGY

DESIGN &BRAND

STOREPLANNING

DIGITALSERVICES

OPERATIONSCONSULTING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Pro

gram

/P

roje

ct M

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Project Management heros

CONSTRUCTIONSERVICES

CIVIL ENGINEERING

INSIGHTS &STRATEGY

DESIGN &BRAND

STOREPLANNING

DIGITALSERVICES

OPERATIONSCONSULTING

PLANNING/ZONING PERMITTING

MEPENGINEERING

ARCHITECTURE

Pro

gram

/P

roje

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2009

KNOW YOUR CLIENT AND THEIR BRAND

WHAT MAKES US DIFFERENT?

brandstrategy

people

price promotion

projection

process

place

product

THE WAYWE WORK

—Mario Andretti

If everything seems under control,you’re just not going fast enough.

IT’S NOT ABOUT US

sign up for WayfinD quarterly at www.wdpartners.com/wayfind

There was nocheck out?

A lot of catching up, in 3 simplesteps digital solutions at retail

WHAT IF?

Do you feel retailers are violating shopper privacy by tracking them in their stores?FEATURED CASE STUDY

READERS POLL

TIPS TRENDSCreating a Western stylegrocery concept

LESSONS OFTHE THIRD WAVETHE URBANOUTFITTERS STORY

Fall 2014

WINNING BACK THE STORELESS GENERATION

TIPS & TRENDSFranchising done right, for Fast and Solid Growth

WHAT IF?All stores were like the old Service Merchandise?

READERS POLL:Do Amazon’s nonexistent stores make them vulnerable?

Winter 2015

Summer 2014 Fall 2013

Human InteractionCommunity + Connection

Help NeededReinvent the store employee

CVS PharmacyConsumer’s value this store

What If...Employees disappeared?

Readers PollWould you buy Google Glass?

CAN BESTOPPED

WHYAMAZON

Stores only soldprivate label?

Franchising: Time to get lean

WHAT IF?

If it were legal, wouldyou shop in a high-endcannabis dispensary?

FEATURED CASE STUDY

READERS POLL

TIPS TRENDSBreaking through the sea of stainless steel

Spring 2015

Spring 2014

Readers Poll:Who in the middle is most in danger?

What If?Amazon opened stores?

Dining DesignForget about the chairs, it’s really all about the tables

a crowning achievement

THE NEWKILLERAPP:STORES

Summer 2013

Amazon Can’t Do ThisConsumer Desire and the Store of the Future

Emerging RetailTechnologies

The Top 3 Digital Must-Do’s

7-ElevenReinventing an Icon

What if...Amazon ate retail?

Poll:Are you comfortable

with mobile checkout?

What If?: 50% of your sales were online, what happens to your stores?

Readers Poll: Who is most likely to get crushed next by Amazon

A Demographic You Can’t Ignore – Hispanics Love Interesting Stores

ScottsBrand Reinvention

AmazonCan’t Do ThatAmazon’s End Game

Winter 2014 Spring 2013

Poll:Would you shop for non-perishable

groceries on Amazon?

What if...Retailers embracedAmazon’s success?

Segmentationand the Big Data Dilemma

A Case Against Amazon Angst:Reimagining The Store Of The Future

Deepening the Connection:

Samsung’s Global Flagship Design

The Fundamentals of Aisle AttractionIncreasing center-store traffic how in-aisle merchandising attracts

The HealthyConsumerWhat factors influence a consumer to make the switch to healthierproducts?

The New KillerApp: STORESHow to win back the storeless generation

The Next GenerationHow millennials will change shopping

Amazon Can't Do ThatUncovering where Amazon fails to deliver and retail stores can win

Wiring theCustomerExperienceHow consumers areembracing fast-emerging digital technologies

WHAT’S YOUR OPERATIONAL FRAMEWORK?

INTEGRATEDSCALABLEINNOVATIVE

It’s not the STRONGEST of the speciesthat survives, nor the most INTELLIGENTbut the one

MOST RESPONSIVE TO CHANGE.

—Charles Darwin

thinkers that doTM