everything*you*need*to*know*about*data* … · copyright*©...

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

EVERYTHING YOU NEED TO KNOW ABOUT DATA STRATEGY, YOU LEARNED IN KINDERGARTEN

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY NEEDS PASSION

I Data

@lisacdodson

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Are you ready?YOU WANT TO MAKE A REAL DIFFERENCE.

Are your students critical to your overall strategy?

Do your students have value?

Can you measure that value? Do students require specialized care?

Is all of this funded?

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

YOU TALK ABOUT DATA…Is it a strategic asset?

Is your DATA critical to your overall strategy?

Can you measure the DATA’s value?

Does your DATA have value?

Does the DATA require specialized care?

Is all of this funded?

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY CORE COMPONENTS

core components

Identify

Store

ProvisionIntegrate

Govern

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY UNDERSTAND

Identify data and understand its meaning regardless of structure, origin or location.

@lisacdodson

Identify

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EXAMPLE WHAT IS TODAY’S DATE?

Oct. 27, 2016 10/27/16

Wed 10/27/2016

October 27th, 2016

10-­26-­2016

26-­10-­2016

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY UNDERSTAND

Identify data and understand its meaning regardless of structure, origin or location.

@lisacdodson

Identify

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY COMMON PLACE

Persist data in a structure and location that supports easy, shared access and processing

@lisacdodson

Store

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Provision

DATA STRATEGY GUIDE

Package data so it can be reused and shared;; provide rules and access guidelines for the data.

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Integrate

DATA STRATEGY COMBINE

Move and combine data residing in disparate systems and provide a unified, consistent data view.

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

dis·pa·rateˈdispəәrəәt,dəәˈsperəәt/

Things so unlike that there is no basis for comparison.

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Integrate

DATA STRATEGY COMBINE

Move and combine data residing in disparate systems and provide a unified, consistent data view.

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Govern

DATA STRATEGY ON -­ GOING

Establish, manage and communicate information policies and mechanisms for effective data usage.

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY A LIVING ’THING’

Identify

Store

ProvisionIntegrate

Govern

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY SUMMARY

1. Understand data meaning2. Provide easy shared access3. Establish data rules and access guidelines4. Provide a unified consistent view of data5. Communicate for effective data usage

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA STRATEGY WHAT SKILLS TO LEVERAGE?

• Library Science• Project Management• Critical Thinking• Communication• Computer Science•Math/Statistics

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA ADVOCACY IT’S NOT THE DATA’S FAULT

Data Advocacy

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA ADVOCACY WHY?

“Unless someone like you cares a whole awful lot, nothing’s going to get

better, it's not.”

-­‐ ”The Lorax”, Dr. Seuss

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA ADVOCACY WHO?

Who ’s Data?

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DATA ADVOCACY TAKE THE PLEDGE

I ____ promise to:Speak for the dataBe the Data Diva/Data Dude I know I can beBecause I DataAnd I never Metadata I didn’t like

@lisacdodson

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

REMEMBER BRING THE DATA!

“In God we trust,all others must bring data.”

-­ W. Edwards Deming

@lisacdodson

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THANK YOU!

Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

FOR MORE RESOURCE LINKS

• Forbes -­ http://www.forbes.com/sites/bernardmarr/2015/09/30/big-­data-­20-­mind-­boggling-­facts-­everyone-­must-­read/#5dd069036c1d

• Harvard Business Review -­ https://hbr.org/2005/04/how-­strategists-­really-­think-­tapping-­the-­power-­of-­analogy

• Evan Levy -­ http://www.sas.com/en_us/whitepapers/5-­essential-­components-­of-­data-­strategy-­108109.html

• Lisa Dodson -­http://blogs.sas.com/content/datamanagement/2016/02/05/data-­lessons-­library/

• MIT TechReview -­ https://www.technologyreview.com/s/509026/how-­obamas-­team-­used-­big-­data-­to-­rally-­voters/

@lisacdodson