everything*you*need*to*know*about*data* … · copyright*©...
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Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
EVERYTHING YOU NEED TO KNOW ABOUT DATA STRATEGY, YOU LEARNED IN KINDERGARTEN
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY NEEDS PASSION
I Data
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
Are you ready?YOU WANT TO MAKE A REAL DIFFERENCE.
Are your students critical to your overall strategy?
Do your students have value?
Can you measure that value? Do students require specialized care?
Is all of this funded?
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
YOU TALK ABOUT DATA…Is it a strategic asset?
Is your DATA critical to your overall strategy?
Can you measure the DATA’s value?
Does your DATA have value?
Does the DATA require specialized care?
Is all of this funded?
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY CORE COMPONENTS
core components
Identify
Store
ProvisionIntegrate
Govern
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY UNDERSTAND
Identify data and understand its meaning regardless of structure, origin or location.
@lisacdodson
Identify
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
EXAMPLE WHAT IS TODAY’S DATE?
Oct. 27, 2016 10/27/16
Wed 10/27/2016
October 27th, 2016
10-26-2016
26-10-2016
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY UNDERSTAND
Identify data and understand its meaning regardless of structure, origin or location.
@lisacdodson
Identify
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY COMMON PLACE
Persist data in a structure and location that supports easy, shared access and processing
@lisacdodson
Store
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
Provision
DATA STRATEGY GUIDE
Package data so it can be reused and shared;; provide rules and access guidelines for the data.
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
Integrate
DATA STRATEGY COMBINE
Move and combine data residing in disparate systems and provide a unified, consistent data view.
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
dis·pa·rateˈdispəәrəәt,dəәˈsperəәt/
Things so unlike that there is no basis for comparison.
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
Integrate
DATA STRATEGY COMBINE
Move and combine data residing in disparate systems and provide a unified, consistent data view.
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
Govern
DATA STRATEGY ON - GOING
Establish, manage and communicate information policies and mechanisms for effective data usage.
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY A LIVING ’THING’
Identify
Store
ProvisionIntegrate
Govern
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY SUMMARY
1. Understand data meaning2. Provide easy shared access3. Establish data rules and access guidelines4. Provide a unified consistent view of data5. Communicate for effective data usage
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA STRATEGY WHAT SKILLS TO LEVERAGE?
• Library Science• Project Management• Critical Thinking• Communication• Computer Science•Math/Statistics
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA ADVOCACY IT’S NOT THE DATA’S FAULT
Data Advocacy
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA ADVOCACY WHY?
“Unless someone like you cares a whole awful lot, nothing’s going to get
better, it's not.”
-‐ ”The Lorax”, Dr. Seuss
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA ADVOCACY WHO?
Who ’s Data?
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
DATA ADVOCACY TAKE THE PLEDGE
I ____ promise to:Speak for the dataBe the Data Diva/Data Dude I know I can beBecause I DataAnd I never Metadata I didn’t like
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
REMEMBER BRING THE DATA!
“In God we trust,all others must bring data.”
- W. Edwards Deming
@lisacdodson
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
THANK YOU!
Co p y r i g h t © 2 0 1 6 , SAS I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .
FOR MORE RESOURCE LINKS
• Forbes - http://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read/#5dd069036c1d
• Harvard Business Review - https://hbr.org/2005/04/how-strategists-really-think-tapping-the-power-of-analogy
• Evan Levy - http://www.sas.com/en_us/whitepapers/5-essential-components-of-data-strategy-108109.html
• Lisa Dodson -http://blogs.sas.com/content/datamanagement/2016/02/05/data-lessons-library/
• MIT TechReview - https://www.technologyreview.com/s/509026/how-obamas-team-used-big-data-to-rally-voters/
@lisacdodson