event mobile app sponsor proposal template
Post on 19-May-2015
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Mobile Sponsorship Proposal
Event/Event Organization Name
[Date]
(About this template)
• The purpose of this template is to help you raise sponsorship revenues for your mobile app.
• Please add or remove elements to this template based on your situation and needs and adapt it to your event’s branding.
• We hope you find this template useful and fruitful. Please contact us at info@favequest.com for any further assistance.
XYZ Mobile App!
• The XYZ is launching a mobile app for all events including: – A– B– C
• We are seeking sponsors for this unique and innovative opportunity
Click to learn more about Your Company
Calendar SouvenirCam
Maps About Us
Event Name
More …
What does the app do?
• Smartphone users will download the app before they arrive to browse the schedule, add events to their calendar and send tweets and Facebook messages to their friends to let them know which events they’re attending.
• During the event, they’ll use the app to obtain maps and locations, check the schedule, take branded SouvenirCam pictures and optionally enter them into contests.
• After the conference, they’ll use the app to recall event information, check on upcoming events and stay in touch with us through our social media accounts.
• Note: App will be available on iPhone, Android & optionally Blackberry and a mobile web site
EVERYBODY is on Mobile
There are 5.9 Billion mobile subscribers worldwide!!!
That’s 87% of the world’s population.
They have downloaded over 30Billion apps!
That’s a lot of mobile phones and apps!
More than half of mobile phone users in Canada and the US now have smartphones. That compares to about ~1/3 in 2011! This is changing fast!
Source: ComScore, Nielsen, JD Power
http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/Smartphone users have higher incomes
MobileInternet
Mobile Phones are Replacing our Desktop Computers
It’s Time for Mobile
• Just like on a desktop computer, people can access the internet on their smartphones through their mobile web
browser and apps.
By 2014, more people will access the internet on their mobile phones than on their desktop computers.
Source: Microsoft
Just like on a desktop computer, people can access the internet on their smartphones through their mobile web browser and apps.
By 2014, more people will access the internet on their mobile phones than on their desktop computers.
Mobile App Sponsorship Benefits
1) Reach a wide audience that is on the high end of the income bracket
2) Be visible to an audience you wouldn’t otherwise reach: 25% of internet users only access the internet from their mobile phones!
3) Demonstrate innovation and learn about the new mobile marketing frontier
4) Associate your brand with events people care about and engage with them during the events
5) Easily integrate call to action: coupons, contests, sharing, registration, request for information …
Success Story: New Glasgow Jubilee
The local Sobeys stores near New Glasgow, Nova Scotia are sponsoring the mobile app for the yearly popular Jubilee. Sobeys is integrated in the app and are showing their support for the community while still generating interest for their business.
Note: App launching at end of July, 2012
About
• Overview and description of my event.
Target Audience
• Description about my event’s target audience: – Number of attendees– Demographics (age, gender, geography)– Interests/hobbies, etc.
Mobile Sponsorship Opportunities
1. Splash Page (main page everyone sees on app launch)– “app sponsored by Your Company”
2. Clickable Banner (displayed on most pages)– Can include just your logo and/or call to action: get coupon, contact for more information, enter
contest …
3. SouvenirCam photo frame– Very cool feature that people use to share photos with friends on Facebook and Twitter for fun
or as part of a contest
4. Photo Contest– Ranges from simple mention on SouvenirCam to prizes provided by Your Company
5. Places on Map– Clickable markers on map
6. Dedicated Page for Your Company– A page in the “more info” section of the app dedicated to the sponsor. Include company
information, promotions, coupons, links to corporate and social media presence.
7. Marketing of app with mentions of your company’s support– “app sponsored by Your Company” on event website, posters, announcements at events “we
wish to thank Your Company” for sponsoring our mobile app.Complete Exclusive Package: $ for one year
Splash Page
• Dedicated logo on splash page
• Viewable by everyone when app is opened
• Largest and strongest placement
Cost: $XYZ
Exclusive or 1/XYZ
App Sponsored by Your Company
Event Name
Date & Location
Continue
Clickable Banner
• Dedicated banner visible on most app pages
• Banner is clickable - can include call to action: – get coupon, contact for
more information, enter contest …
Cost: $XYZ
Exclusive or 1/XYZ
Click to learn more about Your Company
Calendar SouvenirCam
Maps About Us
Event Name
More …
SouvenirCam Sponsor Integration
• SouvenirCam adds souvenir frame to photos and enables attendees to share them with friends on Facebook and Twitter
• “App Sponsored by Your Company” or “SouvenirCam Sponsored by Your Company” integrated in frame design for all to see when photos are shared
Cost: $XYZ
Exclusive or 1/XYZ
Amazing Event 2012
SouvenirCam Sponsored by Your Company
Share
SouvenirCam Photo Contest
• Email or Facebook based photo contest– Optionally use destination email
such as photos@yourcompany.com
• Ideal way to capture leads and contact information to generate leads and awareness for your company
• Optionally provide prizes to generate leads
Cost: $XYZ
Exclusive or 1/XYZ
Awesome Event 2012
Contest Sponsored by Your Company
Enter Photo Contest
Map-vertising
• Integrates Your Company into the event map: Visible every time a user uses the map feature
• Your logo is used in place of the standard location “pin”
• Logo is clickable and leads to more information
Cost: $XYZ
Exclusive or 1/XYZ
Your Company Logo
App Marketing & Sponsor Mentions
• Event Website & Poster to promote app includes “App Sponsored by Your Company”
• Other marketing material will use the app graphics that include mentions of Your Company
• Mentions at the events “We wish to announce our new mobile app. Thank you to Your Company for sponsoring the app”
Extras
• You may wish to add extras in combination with the mobile sponsorship to sweeten the deal such as a pair of VIP passes, mentions on website, mention in newsletters …
Other Sponsors
• Who else is on board?
Last Year’s Success
• Build credibility into your event. Share the success story of last year. How many people came and what happened? What was the media coverage? Show last year’s event pictures & benefits sponsors got.
What’s Next?
• Fill in application form and send to XYZ.
• To know more call XYZ or email XYZ.
• Please respond by XYZ.
Mobile Sponsorship Application
Company/Organization Information
Company/Organization Name _______________________________________
Address ________________________________________________________
City ____________________ Province/State ___________________________
Postal Code/ZIP __________________Country _______________________
Phone _______________________ Fax _____________________________
Web Address ___________________E-Mail ___________________________
Mobile Sponsorship Options
Type Cost Total
Splash Page
Banner Ad
SouvenirCam
SouvenirCam Photo Contest
Map-vertising
Total
Contact Us
• Do you have questions?• Want us to participate in a meeting with you and a
sponsor?• Do you need some mockups to help you close a
sponsorship deal?
info@favequest.comOr call the CEO, Allan Isfan
+1 613 799 6300
Let’s get mobile
Let’s get mobile
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