european online gambling key figures 2020 edition · 2020. 12. 21. · poker 5% bingo 4% other /...
Post on 18-Jan-2021
1 Views
Preview:
TRANSCRIPT
European Online Gambling Key Figures 2020 Edition
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
Gambling market revenue
In 2019, Europe had an online gambling market channelling rate of 73.5%, meaning that nearly three quarters of online gambling activity took place in the regulated market, while 26.5% of activity took place in grey and black markets. The share of online gambling taking place in the regulated market is expected to increase to 80.1% by 2022 and then decrease slightly to 79.6% by 2025.
In 2019, the total European gambling market was worth €98.6bn, with online gambling accounting for €24.5bn and land-based gambling accounting for €74.1bn in gross gaming revenue. In 2020, total gross gaming revenue is expected to drop by 23% to €75.9bn because of the impact of COVID-related closures on land-based gambling, while online gambling revenue is expected to increase by 7% to €26.3bn gross gaming revenue and grow steadily to reach €37.3bn.
Regulated online gambling market is growing
Grey and black markets
Regulated market
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
100
80
60
40
20
02019 2020E 2021E 2022E 2023E 2024E 2025E
120
100
80
60
40
202019 2020E 2021E 2022E 2023E 2024E 2025E
Total Gambling Land-based Online
Gro
ss G
amin
g R
even
ue (€
bn)
98.6
74.1 75.9
49.6
97.2
68.5
101.7
70.5
104.8
71.6
108
72.7
111
73.7
24.5 26.3 28.731.2 33.2 35.3 37.3
% S
hare
of g
ross
gam
ing
reve
nue
(€bn
)
26.5% 23.4% 20.7% 19.9% 19.9% 20.0% 20.4%
73.5% 76.6% 79.3% 80.1% 80.1% 80.0% 79.6%
Sports Betting 41%Casino 34%Poker 5%Bingo 4%Other / Skill Gaming 1%Lottery 15%
Sports betting continues to be the most popular online gambling activity, with a 41% share of Europe’s online revenue and worth €10bn in gross gaming revenue in 2019.
Sports betting is Europe’s most popular activity
The market share of online gambling is growing steadily and is expected to reach 33.6% of Europe’s gross gaming revenue by 2025. In 2020, the share of online gambling is expected to momentarily increase to 34.7% of total gross gaming revenue as COVID-related closures reduce land-based gambling. The online share is then expected to dip to 29.5% in 2021 as land-based establishments reopen.
Online share of total gambling is growing steadily
Desktop
Mobile Devices (phones and tablets only)
Online gambling is going mobile
In 2019, 55.9% of Europe’s online bets were placed from a desktop computer, while 44.1% of online bets were placed from mobile devices. A shift to mobile betting is expected, with mobile reaching 58.2% of all online bets by 2025.
100
90
80
70
60
50
40
30
20
10
0
55.9% 54.4% 52.3% 49.2% 44.1%46.7% 41.8%
44.1% 45.6% 47.7% 50.8% 53.3% 55.9% 58.2%
% S
hare
of g
ross
gam
ing
reve
nue
(€bn
)
2019 2020E 2021E 2022E 2023E 2024E 2025E
% Share of gross gaming revenue (€bn)
% S
hare
of g
ross
gam
ing
reve
nue
(€bn
)
80
70
60
50
40
30
202019 2020E 2021E 2022E 2023E 2024E 2025E
24.8
75.2
34.7
65.3
29.5
70.5
30.7
69.3
31.6
68.4
32.7
67.3
33.6
66.4
Land-based
Online
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
80
60
40
20
0
Onl
ine
% s
hare
of t
otal
gro
ss g
amin
g re
venu
e (€
bn)
Sweden
Denmar
k
United
King
dom
Finlan
d
Slovak
ia
Estonia
Lithu
ania
Cypru
s
Belgium
Irelan
d
Czech
Rep
Poland
Austri
aMalt
aLa
tvia
Greec
e
Croati
a
Luxe
mbour
g
Hunga
ry
Bulgar
ia
Sloven
ia
German
y
Franc
e
Portug
al
Nether
lands
Roman
iaSpa
inIta
ly
58.8%
26.6%
37.2%
22.7%
45.3%
26.0%
36.0%
19.4%
17.0%
39.8%
23.4%
34.0%
19.2%
12.2%
54.6%
26.2%
36.1%
20.2%
42.6%
24.1%
34.9%
19.2%
15.2%
39.1%
23.3%
33.4%
17.8%
10.6%
United Kingdom 30.1%Germany 11.4%France 9.2%Italy 8.7%Sweden 6.2%Spain 4.5%
Finland 3.5%Denmark 3.2%
Ireland 2.6%Belgium 3.0%
Other countries 17.6%combined
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com
The UK is the biggest online market
In 2019, the UK (30.1%) accounted for the largest portion of Europe’s online gambling market revenue. Germany (11.4%), France (9.2%) and Italy (8.7%) were the next biggest national markets.
% Share of gross gaming revenue (€bn)
Big differences in the online share of national gambling markets
In 2019, Sweden was the European country which had the highest share (58.8%) of its gambling activity taking place online, followed by Denmark (54.6%), UK (45.3%), Finland (42.6%) and Slovakia (39.8%). Interestingly, some of the larger gambling markets such as Germany, France, Italy, and Spain had relatively low online shares of their total gambling markets.
Online gambling licenses
Members offices
Licenses and offices
EGBA members: Key Figures (2019)
* All EGBA members data is for the 2019 year and covers online gambling in EU-27 and UK markets only.
1. Gross Gaming Revenue is the net profit of a company – the amount of money customers bet (€111 billion) minus the amount of money customers won (€105 billion) – and company costs.
■ Combined €5.6 BILLION ONLINE GROSS GAMING REVENUE¹ an increase of 4% from 2018
■ Representing 23% OF THE EUROPEAN ONLINE GAMBLING MARKET REVENUE
Revenue
■ A total of 16 MILLION ONLINE CUSTOMERS
■ Customers placed 44 BILLION ONLINE BETS, an increase of 39% from 2018
■ The value of customers bets was WORTH €111 BILLION, an increase of 17% from 2018
■ With CUSTOMERS WINNING 94.3% OF THEIR BETS, an increase from 93% in 2018
■ Which was WORTH €105 BILLION IN WINNINGS, an increase of 18% from 2018
Customers
■ Combined 55% OF GROSS GAMING REVENUE FROM SPORTS BETTING
■ Sports betting share of 55% IN-PLAY AND 45% PRE-MATCH BETTING
Products
■ INVESTED €107.1 MILLION IN EUROPEAN SPORTS THROUGH SPONSORSHIPS of European sports federations, leagues, clubs, and events, an increase of 25% from 2018
■ Contributed €233 MILLION IN STREAMING RIGHTS PAYMENTS TO EUROPEAN SPORTS to televise various sports on members’ websites, an increase of 76% from 2018
Investment in European sports
* All EGBA members data is for the 2019 year and covers online gambling in EU-27 and UK markets only.
■ A total of 145 LICENCES HELD ACROSS 17 EU COUNTRIES to provide online gambling services
■ 45 LICENSING AUDITS completed
■ Subject to 25 ANTI MONEY-LAUNDERING AUDITS
■ Completed 49 AUDITS ON IT SECURITY
■ At least 548 CYBER ATTACKS PREVENTED TO PROTECT CUSTOMER DATA
■ EMPLOYED 965 DEDICATED COMPLIANCE EXPERTS in KYC, customer due diligence, anti-money laundering, fraud prevention and betting integrity
■ At least 1.8 MILLION CUSTOMER ACCOUNTS CLOSED due to failure to verify identity, age requirements, anti-money laundering, fraud prevention or betting integrity concerns
■ REPORTED 1000 SUSPICIOUS FINANCIAL TRANSACTIONS to financial regulators
Regulatory compliance
Employment
■ Sustained 43,000 EUROPEAN JOBS
■ Europe-wide with OFFICES IN 17 EUROPEAN COUNTRIES
■ 27 DIFFERENT EUROPEAN NATIONALITIES employed
■ All 24 OFFICIAL EU LANGUAGES represented in our workforce
■ Conducted 1.2 MILLION DIRECT INTERVENTIONS WITH CUSTOMERS TO PROMOTE SAFER GAMBLING an increase of 50% from 2018
■ 63% OF CUSTOMERS USED A SAFER GAMBLING TOOL² such as a reality check, deposit limit, or time limit, an increase from 37% of customers in 2018
■ HELPED TO PROTECT SELF-EXCLUDED CUSTOMERS BY CLOSING 800,000 CUSTOMER ACCOUNTS, either temporarily or permanently³
Safer gambling
W: egba.eu T: +32 2 554 0890 E: egba@egba.eu
European Gaming and Betting Association 50 Rue Gray 1040 Brussels Belgium
Des
igne
d by
AC
W, a
cw.u
k.co
m
2. The share of unique customers who used a safer gambling at least once, either voluntarily or mandatorily as part of the betting company or regulatory requirements in certain countries.
3. Customer accounts, including cross-brand.
* All EGBA members data is for the 2019 year and covers online gambling in EU-27 and UK markets only.
top related