estee lauder companies breast cancer awareness campaign 2012
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ESTEE LAUDER COMPANIES MALAYSIA
BREAST CANCER AWARENESS CAMPAIGN
2012
2012 Theme
COURAGE: Believe in a world
without breast cancer – know we’re here
until it’s true.
Jim Nevins, Senior Vice President, Global Creative Director of Clinique and Aubyn Gwinn, Executive Director, Clinique Print Design.
The Mission
Devoted to defeating
breast cancer
through education
and medical research
In memoriam Mrs. Evelyn Lauder
1936 - 2011
2012 Objectives
To create an outreach/awareness program and provide free mammogram for the underprivileged with follow up treatment
To raise money to support cancer research
To raise awareness and educate Malaysian about the
importance of breast health & early detection saves lives
Donated over RM2.75million to benefit…
A support group offering psychosocial support to breast cancer patients and
their families before, during and after treatment.
The first independent cancer research unit established to conduct
fundamental and pioneering research on cancers prevalent in Malaysia
A non-profit professional body that serves to advance the science of
radiology/biomedical imaging/clinical oncology. This organization also provide
free or subsidized mammogram screenings
NGO whose services include a Cancer Treatment Center, a Women’s Cancer
Detection & Breast Clinic, provide free or subsidized mammogram screenings
and a Wellness and Resource Center
Look good, feel
better workshop
2012 Activities
Drive maximum
awareness across
360°communications
channels
Landmark
Illumination
Fundraising
-Charity Ball
-Charity Golf
-Mammogram
Sponsorship Program
-Pink Merchandise
2012 “FEEL BETTER BEAUTY WORKSHOP” FOR
BREAST CANCER SURVIVORS
• Conducted on July 2 & 3 for 100 breast
cancer survivors.
• The workshop was aimed at helping
survivors focus on regaining their
confidence and self-esteem by showing
them how to use makeup to enhance
their appearance, learn new makeup
application tips
• Once they were satisfied with their
makeup, hairstylists were on stand-by
to complete their look for a portrait.
Feel Better Beauty Workshop 2012
Paul Slavin, Managing Director of Estee Lauder Companies
Malaysia gives a warm welcome to all survivors
Breast cancer survivor learning how to apply the perfect blush
A hands-on
experience with
skincare and
makeup
Survivor, Yip Siew
Fune strikes a pose
for the camera
And the response was…
“I think that it was a very
kind of Estee Lauder
Companies to organize
such a workshop to
make us feel beautiful. It
has definitely brightened
up my day!” – Yip Siew
Fune.
“Make-up, as confidence
tool, can be very
empowering, I learnt so
much today and had tons
of fun” – Siow Fei Foong
Landmark Illumination &
Pink Ribbon Charity Walk (Sat, Sept 29)
The National Science Museum will be lit up in pink to mark
the start of Pink October. Prior to the lighting ceremony, a
Pink Ribbon Charity Walk for 2000 people will be organized
with a carnival fiesta to celebrate this year’s “Courage”
theme.
PINK RIBBON CHARITY WALK
• RM 50 donation : to receive a pink t-shirt, a tote bag &
Estee Lauder or Clinique products
• Walk : 3.5 km
• Time : 4pm
• On line registration www.hooha.asia & walk- in
registration at the 21st Century or FTAAA offices
Mammogram Sponsorship Programme
• Engaging the public to donate RM50 to sponsor free mammograms for the underprivileged in rural areas through College of Radiology and National Cancer Society
• ELC will match ever ringgit raised to contribute to this program
• Donations are collected at all ELC doors in Parkson nationwide
• All doner will get a an enamel pin & tote bag
Pink Merchandise
BCBGMZRIAXAA‟s generous support whereby part of their sales for the month of October will be donated to the Estée Lauder Companies Breast Cancer Awareness fund. And as an added incentive to spend, nett purchases of RM1,000 and above will receive a BCBG sunglasses as well
Selberan has specially designed a Selberan Pink Ribbon pendant and pin in lush pink enamel, priced at RM380, and a luxurious Selberan ribbon made either in 18K white gold for RM1,650 or 18K yellow gold for RM1,550 sold exclusively at Selberan boutiques from August to October 2012. Ten per cent of sale proceeds from this range will be donated to the Breast Cancer Welfare
Association (BCWA)
Bobbi Brown Pink Peony Set Illuminating Bronzing Powder (RM165) This beautiful set is available at all Bobbi Brown freestanding stores nationwide. 100% of the proceeds will be donated.
Estée Lauder Evelyn Lauder and Elizabeth Hurley Dream Lip Collection (RM100) Available exclusively at Estée Lauder counters in Parkson nationwide. 100% of the proceeds will be donated.
Pink Ribbon Charity Golf @ KLGCC
(Oct 17)
For the 12th year running, this annual fund raising event gathers 120 avid golfers to show up in pink for
a friendly game of golf and tee off in the name of charity. Each flight costs RM3,600/ RM900 per
person, inclusive of two mulligans. Each golfer will get to take home a goody bag and stand a chance
to win attractive lucky draw prizes.
Pink Ribbon Charity Ball
@ Shangri-La Hotel Kuala Lumpur (Oct 31)
Guests attending this fund-raising black tie event be
treated to a world class performance by Ramin
Karimloo, an Iranian-born Canadian actor and singer.
Having been acclaimed by fans and critics as “the
Phantom of Phantoms”, Karim will be performing a
medley of songs from Andrew Llyod Weber musical
with Jaclyn Victor as guest singer.
To raise more funds, the evening will showcase an
auction of a Maurice Lacroix watch for man and a
Selberan Pink Tourmaline Bracelet
Raffles tickets will be sold during the night and lucky
winners stand a chance to win amongst others, Bose
Speakers, Canon Camera, Marc by Marc Jacobs
and a designer dress.
Tables are priced at RM20,000, RM10,000 and
RM5,000
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