ESTEE LAUDER COMPANIES MALAYSIA

BREAST CANCER AWARENESS CAMPAIGN

2012

2012 Theme

COURAGE: Believe in a world

without breast cancer – know we’re here

until it’s true.

Jim Nevins, Senior Vice President, Global Creative Director of Clinique and Aubyn Gwinn, Executive Director, Clinique Print Design.

The Mission

Devoted to defeating

breast cancer

through education

and medical research

In memoriam Mrs. Evelyn Lauder

1936 - 2011

2012 Objectives

To create an outreach/awareness program and provide free mammogram for the underprivileged with follow up treatment

To raise money to support cancer research

To raise awareness and educate Malaysian about the

importance of breast health & early detection saves lives

Donated over RM2.75million to benefit…

A support group offering psychosocial support to breast cancer patients and

their families before, during and after treatment.

The first independent cancer research unit established to conduct

fundamental and pioneering research on cancers prevalent in Malaysia

A non-profit professional body that serves to advance the science of

radiology/biomedical imaging/clinical oncology. This organization also provide

free or subsidized mammogram screenings

NGO whose services include a Cancer Treatment Center, a Women’s Cancer

Detection & Breast Clinic, provide free or subsidized mammogram screenings

and a Wellness and Resource Center

Look good, feel

better workshop

2012 Activities

Drive maximum

awareness across

360°communications

channels

Landmark

Illumination

Fundraising

-Charity Ball

-Charity Golf

-Mammogram

Sponsorship Program

-Pink Merchandise

2012 “FEEL BETTER BEAUTY WORKSHOP” FOR

BREAST CANCER SURVIVORS

• Conducted on July 2 & 3 for 100 breast

cancer survivors.

• The workshop was aimed at helping

survivors focus on regaining their

confidence and self-esteem by showing

them how to use makeup to enhance

their appearance, learn new makeup

application tips

• Once they were satisfied with their

makeup, hairstylists were on stand-by

to complete their look for a portrait.

Feel Better Beauty Workshop 2012

Paul Slavin, Managing Director of Estee Lauder Companies

Malaysia gives a warm welcome to all survivors

Breast cancer survivor learning how to apply the perfect blush

A hands-on

experience with

skincare and

makeup

Survivor, Yip Siew

Fune strikes a pose

for the camera

And the response was…

“I think that it was a very

kind of Estee Lauder

Companies to organize

such a workshop to

make us feel beautiful. It

has definitely brightened

up my day!” – Yip Siew

Fune.

“Make-up, as confidence

tool, can be very

empowering, I learnt so

much today and had tons

of fun” – Siow Fei Foong

Landmark Illumination &

Pink Ribbon Charity Walk (Sat, Sept 29)

The National Science Museum will be lit up in pink to mark

the start of Pink October. Prior to the lighting ceremony, a

Pink Ribbon Charity Walk for 2000 people will be organized

with a carnival fiesta to celebrate this year’s “Courage”

theme.

PINK RIBBON CHARITY WALK

• RM 50 donation : to receive a pink t-shirt, a tote bag &

Estee Lauder or Clinique products

• Walk : 3.5 km

• Time : 4pm

• On line registration www.hooha.asia & walk- in

registration at the 21st Century or FTAAA offices

Mammogram Sponsorship Programme

• Engaging the public to donate RM50 to sponsor free mammograms for the underprivileged in rural areas through College of Radiology and National Cancer Society

• ELC will match ever ringgit raised to contribute to this program

• Donations are collected at all ELC doors in Parkson nationwide

• All doner will get a an enamel pin & tote bag

Pink Merchandise

BCBGMZRIAXAA‟s generous support whereby part of their sales for the month of October will be donated to the Estée Lauder Companies Breast Cancer Awareness fund. And as an added incentive to spend, nett purchases of RM1,000 and above will receive a BCBG sunglasses as well

Selberan has specially designed a Selberan Pink Ribbon pendant and pin in lush pink enamel, priced at RM380, and a luxurious Selberan ribbon made either in 18K white gold for RM1,650 or 18K yellow gold for RM1,550 sold exclusively at Selberan boutiques from August to October 2012. Ten per cent of sale proceeds from this range will be donated to the Breast Cancer Welfare

Association (BCWA)

Bobbi Brown Pink Peony Set Illuminating Bronzing Powder (RM165) This beautiful set is available at all Bobbi Brown freestanding stores nationwide. 100% of the proceeds will be donated.

Estée Lauder Evelyn Lauder and Elizabeth Hurley Dream Lip Collection (RM100) Available exclusively at Estée Lauder counters in Parkson nationwide. 100% of the proceeds will be donated.

Pink Ribbon Charity Golf @ KLGCC

(Oct 17)

For the 12th year running, this annual fund raising event gathers 120 avid golfers to show up in pink for

a friendly game of golf and tee off in the name of charity. Each flight costs RM3,600/ RM900 per

person, inclusive of two mulligans. Each golfer will get to take home a goody bag and stand a chance

to win attractive lucky draw prizes.

Pink Ribbon Charity Ball

@ Shangri-La Hotel Kuala Lumpur (Oct 31)

Guests attending this fund-raising black tie event be

treated to a world class performance by Ramin

Karimloo, an Iranian-born Canadian actor and singer.

Having been acclaimed by fans and critics as “the

Phantom of Phantoms”, Karim will be performing a

medley of songs from Andrew Llyod Weber musical

with Jaclyn Victor as guest singer.

To raise more funds, the evening will showcase an

auction of a Maurice Lacroix watch for man and a

Selberan Pink Tourmaline Bracelet

Raffles tickets will be sold during the night and lucky

winners stand a chance to win amongst others, Bose

Speakers, Canon Camera, Marc by Marc Jacobs

and a designer dress.

Tables are priced at RM20,000, RM10,000 and

RM5,000

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