enterprise gamification best practices: what to do, what to expect

Enterprise GamificationWhat to do, What to Expect

Introductions

Karen HsuVP, Marketing

Steve SimsChief Design

Officer

Agenda

• What to look for in an enterprise ready gamification solution

• Design best practices • Promoting desired behavior • Prevent cheating

• Business value

300+ Deployments

What to Look for in an Enterprise Gamification System

Integrates with Multiple

Applications

Change without Code Performs Intrinsically

Motivates

Flexibility Adaptability Scalability Longevity

Security

Integrates with Multiple Applications

Change without Code

Performs at Highest Levels of Scalability and Security

Performs at Highest Levels of Scalability and Security

Badgeville has delivered•1.2B activities •200M rewards and badges•53M members•20K API calls per minute (peak)•1M activities per day per customer (peak)

Typical Implementation (lasting days / weeks)

Badgeville Implementation (lasting years)

Intrinsically Motivates for LongevityEn

gage

men

t

Best Practice Do’s and Don’ts

• Design****• Build• Promotion• Operation

There are 4 main areas where do’s and don’ts can help a gamification program

Best Practice Do’s and Don’ts

• Design****• Build• Promotion• Operation

There are 4 main areas where do’s and don’ts can help a gamification program

Design: Best Practice Do’s and Don’ts: Scoping the Problem

Do’s: Truly understand the Company’s objectives

Don’ts:

Know what the win looks like* Understand the short and long game

Make sure objectives are real and measureable

Assume an off the shelf gamification system will just work for your problem.

Example: Scoping the Problem

• More revenue (more visitors for longer)• Increased savings (proactive and compliant employees)• Improved productivity (better informed & engaged employees)

Example: Scoping the Problem

But to be actionable, you need more specific sub-goals.

• More revenue• Increased savings • Improved productivity

For Example, if you own a content community:• Increased content quantity / quality• Better content categorization / quality filtering• Increased consumption of content / time spent in the community

But to be actionable, you need more specific sub-goals.

• More revenue• Increased savings • Improved productivity

Example: Scoping the Problem

• More revenue• Increased savings • Improved productivityBut to be actionable, you need more specific sub-goals.

These are translated into measurable KPIs

For Example, if you own a content community:• Increased content quantity / quality• Better content categorization / quality filtering• Increased consumption of content / time spent in the community

Example: Scoping the Problem

Design Best Practice Do’s and Don’ts: User Persona’s

Do’s: Know Your Users

Don’ts:

Who is using the system

Why they are using/not using itWhat they are motivated by

Why they are going to use it based on your design

Assume one size fits all in terms of personaAssume that users will fit perfectly into your persona archetypes. 

Assume the system is static

How they are using the system

Example User PersonasWho is your audience and what do they want?

Smart SuccessfulSocially ValuedStructured

Different people and roles have different priorities

Engineers Office workers Salespeople Call center services

Design Best Practice Do’s and Don’ts: Behaviors

Do’s: Know the four billy goats of behavior

Don’ts:

TrackabilitySchedulabilityBehavior RepeatabilityCheatability

Assume all behaviors have the same valueAssume importance of any behavior is the same for user and business

EXAMPLE: BEHAVIOR DIMENSIONS

Different use cases have different behavioral dimensions

SchedulableCheatable

RepeatableTrackable

Design Best Practice Do’s and Don’ts: Cheating

Do’s:

Don’ts:

Know if it matters to you that people cheatKnow how big the problem isKnow why people are cheating (what are the rewards for cheating)Know how they cheatKnow the effect of the cheating

Overreact when you discover people are cheatingPunish non-cheaters

Design Best Practice Do’s and Don’ts: How to Stop Cheating

Do’s:

Don’ts:

Rate LimitingCount LimitingCrowd Sourced verificationReminders for honest behavior

Assume that people are/aren’t cheating unless you have evidence data

Design Best Practice Do’s and Don’ts: How to Stop Cheating

There are multiple approaches to limit or stop cheating

Rate Limiting

Count Limiting

Design Best Practice Do’s and Don’ts: Approach

Do’s: Be thoughtful in your design approach

Don’ts:

Match your mechanics to the personas and motivations you want to drive Understand the dynamics that will be created

Understand the emotions this will invoke and their effect on your usersBe sensitive to the experience you are designing in

Assume the mechanics and dynamics will be perfect without tuningAssume dynamics will not

change Plan only for the short term

Design Best Practice Do’s and Don’ts: Approach

Expertise LevelsSkill area status symbols

Design Best Practice Do’s and Don’ts: Approach

Skill CertificationsEducational completion in specific subject areas

Expertise LevelsSkill area status symbols

Design Best Practice Do’s and Don’ts: Approach

Skill CertificationsEducational completion in specific subject areas

Career RewardsSpecial stand-out accomplishments

Expertise LevelsSkill area status symbols

Design Best Practice Do’s and Don’ts: Approach

Skill CertificationsEducational completion in specific subject areas

Career RewardsSpecial stand-out accomplishments

LevelsSite-wide generalized status symbols

Expertise LevelsSkill area status symbols

Design Best Practice Do’s and Don’ts: Approach

Onboarding Task ListsGuided series of tasks with progress tracking

Skill CertificationsEducational completion in specific subject areas

Career RewardsSpecial stand-out accomplishments

LevelsSite-wide generalized status symbols

Expertise LevelsSkill area status symbols

Design Best Practice Do’s and Don’ts: Approach

Onboarding Task ListsGuided series of tasks with progress tracking

Skill CertificationsEducational completion in specific subject areas

Career RewardsSpecial stand-out accomplishments

Activity StreamsCommunity visualizations for social proofing

LevelsSite-wide generalized status symbols

Expertise LevelsSkill area status symbols

Design Best Practice Do’s and Don’ts: Approach Example: Sales Performance

• Group Activity Streams• Personal Activity Stream• Training Certifications• Scheduled Process Goals• Leaderboards• Career Accomplishments• Team Competitions

Business Value for Customers

Business Value for CustomersProduce Results Improve Engagement & Performance

engagement

Next Steps

Meet us in person!• 3rd Annual Gamification Forum - New York - October 6-8• IABC Southern Region Conference - Denver - October 15-17• 2020 Workplace Network Meeting - Sunnyvale (LinkedIn) - November 9-11

…And online!www.badgeville.com

Thank you for watching!

If you have any questions please ask them in the chat at this time.

marketing@badgeville.com

Design Best Practice Do’s and Don’ts: Approach

Do’s: Understand the context and friction in the system

Don’ts:

Know how users interact with the experienceEasy accessibility: Make sure they can find the experience        

      Make the experience non-intrusive in the workflowProvide tight visual feedback loops

Assume you know all the ways that users will find, use and return to your product