enter becomes platform

How we are redefining the waywe access technology,work and money.

Enter becomesplatform.

Ivan BottaCEO at Enter

Today’s topic:Everything becomes platform

First it was a digital matter.

Wikipedia

the biggest Encyclopediain the world.

50 employees + 14M volunteers =

How?

Access01

Standardization02

Collaboration03

GiveACCESS

01Define

STANDARDS

02Let them

COLLABORATE

03+ +

=Highest disruption rate ever.

Disruptive!Be

Software is eating the world.“

”Marc Andreessen

in a physical world?How to be disruptive

It’s not about creating new productsor experimenting with new technologies.

“”

It’s more about redefining the way we workand how we access resources.

“”

This is ’s story.

First it was all about…

NETWORK

Then it came the…

NETWORK CLOUD

Rent a house with Airbnb

Arrange meetingswith Google Calendar

Get directions on Google Maps

Track your running performancewith Runtastic

Remember things with Evernote

Kiss goodbye to TAXIsand grab a Lyft

Cloud Computing:the on demand deliveryof IT resources via the Internetwith pay-as-you-go pricing

Ownership Access

Cloud is not about technology.It’s about society, work,production, economics.

We started experimenting with…

NETWORK CLOUD

THE SHARING ECONOMY

GiveACCESS

01Define

STANDARDS

02Let them

COLLABORATE

03+ +

COWORKING

… and at the end they came…

NETWORK CLOUD

MAKING CROWDFUNDING

Share a working environment

Redefine the way we work

Build stuff together

Collect moneyfrom a large pull of backers

Let people collaborateand create things

Somethingis changing.

Somethinghas changed.

Is Italy ready?

We are.