enhanced impressions optimized for seo/sem expanded ... new portal... · •expanded promotional...
Post on 03-May-2018
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NEW SITE
• Enhanced impressions • Optimized for SEO/SEM• Expanded promotional
opportunities• Targeted audience
communication
YOU
Client Client
ClientClient
Can current and potential clients find YOUwithout real direction?
Client withMachining
need
Client with Tooling and Tool holding
need
Client with Software &
Systemsneed
Client with Measurements &
Inspectionneed
YOU
Create effective & efficient communications by aligning your solutions to your specific client needs!
THE ENHANCED METALMECANICA.COM…
…Charts a clear way for potential BUYERS
to find YOU, by offering NEW
navigational features that enable the selection of the
specific content and solutions they seek!
• Articles • Industry news• Product news• Commercial information• Showrooms• Tradeshows• Associations
• Search by Suppliers• Search by Products
NAVIGATION BY CONTENT AREAS
#1
NAVIGATION BY SPECIFIC SOLUTION
#2
…Allows potential BUYERS to procure the
specific information they need, by segmenting the
site’s content into 11 TOP industrial processes
and markets
• (CA-1) Machining• (CA-2) Tooling and Tool Holding• (CA-3) Software & Systems• (CA-4) Measurements & Inspection• (CA-5) Industry Facts• (CA-6) Five-Axis Machining• (CA-7) Multitasking Machining• (CA-8) Turning/Milling• (CA-9) Grinding• (CA-10) Forming & Fabricating• (CA-11) Vertical Industry Trends
#1
NAVIGATION BY CONTENT AREAS
THE ENHANCED METALMECANICA.COM…
…Allows potential BUYERS to specify and
contact the specificsolutions they seek, by
segmenting Suppliers and Products into 19
TOP Product Categories
• (TAX-1) Machining Centers, Milling and Boring Machines• (TAX-2) Turning Machines (Lathes) and Turning Centers• (TAX-3) Broaching and Shaping Machines• (TAX-4) Honing, Lapping and Super-Finishing Machines• (TAX-5) Gear Cutting, Forming and Finishing Machines• (TAX-6) Drilling and Tapping Machines• (TAX-7) Transfer Machines • (TAX-8) Electrical Discharge Machines (EDM) and Equipment • (TAX-9) Grinding Machines• (TAX-10) Thread Producing and Profile Rolling Machines • (TAX-11) Sawing and Cut-Off Machines• (TAX-12) Manufacturing Cells and Systems• (TAX-13) Cutting Tools and Related Products• (TAX-14) Workholding Devices• (TAX-15) Other Accessories and Machine Tool Related Products• (TAX-16) Forming and Fabricating Machine Tools• (TAX-17) Other Machine Tools and Equipment• (TAX-18) Metalworking Materials• (TAX-19) Software and Services
NAVIGATION BY PRODUCT CATEGORIES#2
THE ENHANCED METALMECANICA.COM…
(CA-1) Machining(CA-2) Tooling and Tool Holding(CA-3) Software & Systems(CA-4) Measurements & Inspection(CA-5) Industry Facts(CA-6) Five-Axis Machining(CA-7) Multitasking Machining(CA-8) Turning/Milling(CA-9) Grinding(CA-10) Forming & Fabricating(CA-11) Vertical Industry Trends
TAX-1) Machining Centers, Milling and Boring Machines(TAX-2) Turning Machines (Lathes) and Turning Centers(TAX-3) Broaching and Shaping Machines(TAX-4) Honing, Lapping and Super-Finishing Machines(TAX-5) Gear Cutting, Forming and Finishing Machines(TAX-6) Drilling and Tapping Machines(TAX-7) Transfer Machines (TAX-8) Electrical Discharge Machines (EDM) and Equipment (TAX-9) Grinding Machines(TAX-10) Thread Producing and Profile Rolling Machines (TAX-11) Sawing and Cut-Off Machines(TAX-12) Manufacturing Cells and Systems(TAX-13) Cutting Tools and Related Products(TAX-14) Workholding Devices(TAX-15) Other Accessories and Machine Tool Related Products(TAX-16) Forming and Fabricating Machine Tools(TAX-17) Other Machine Tools and Equipment(TAX-18) Metalworking Materials(TAX-19) Software and Services
…Targets your communications, resulting in higher ROI!
CONTENT AREAS PRODUCT CATEGORIES
• Enjoy a PROMINENT presence throughout the navigational experience of the selected CONTENT AREAS and/or PRODUCT CATEGORIES
• Share these limited Sponsorship Opportunities with only a few other semi-exclusive sponsors
Own the navigation
space of interest to
your company,
and…
THE ENHANCED METALMECANICA.COM…
…Aligns your commercial messages with the specific needs of current and potential clients, increasing the efficiency &
effectiveness of your sales and marketing programs, and your ROI!
THE ENHANCED METALMECANICA.COM…
Our New Value Offer:
• Content Area & Product Category Sponsorships:• Prominent Banners (limited to 3 sponsors)• Top 5 Standard Banners (limited to 3 sponsors per banner slot)
• Run-of-Site and other Non-Content Related Sponsorships:• Headline Banners (run-of-site / max 10 advertisers rotating throughout the site)• Prominent banners home of Supplier &Product Sections, and intermediate Search Results (limited to 3 spon.)• Standard Banners (run-of-site) max 5 advertisers rotating in 5 spots for up to 25 total sponsors)• Showrooms (unlimited participation)
RENEWED ONLINE VALUE OFFER
Navigation by content area
Site navigation by
Content Area:Semi-exclusive sponsorships to promote directly to your specific target audiences!
Prominent Banner Sponsorships
Limited to 3 Sponsors per Content Area
The Content Area Sponsorshipsremain throughout all subpages of the section for maximum visibility and ROI!
Prominent Banners (limited to 3 sponsors each)
Top 5 Standard Banners(up to 3 Sponsors x banner spot x
Content Area for max 15)
RENEWED ONLINE VALUE OFFER
Navigation by content area
Inicio > Mecanizado
Mecanizado
RENEWED ONLINE VALUE OFFER
Navigation by product category
Buyer’s Guide semi-exclusive sponsorships:
Promote in your key product categories and communicate directly to your core target audiences!
Prominent Banners(limited to 3 Sponsors)
Top 5 Standard Banners(up to 3 Sponsors x banner spot x
Content Area for max 15)
Inicio > Proveedores > Centros de mecanizado, fresadoras y mandrinadoras
RENEWED ONLINE VALUE OFFER
Navigation by product category
The new Product Sectionallows visitors to search by product, including photos and specs, making the Supplier search experience richer and more effective!
Prominent Banners(limited to 3 sponsors each)
Top 5 Standard Banners: (up to 3 Sponsors x banner spot x Content
Area for max 15)
As a value added, all products listed in a Showroom will be
featured in this section with SEO optimization in Spanish for
maximum visibility and higher ROI!
Inicio > Productos > Herramientas de Corte y Productos Relacionados
RENEWED ONLINE VALUE OFFER
Showrooms
Permanent presence of the Solicit More Information button to facilitate multiple product requests in a single RFI!
Improved Showrooms with
optimized SEO/SEM per featured
product and higher visibility
throughout the site for greater
exposure and lead generation!
Available Benefits:• Logo; product catalog of up-to 30 references w/videos,
photos and specs per product
• Listing of all Editorial Products News featured on the site
• Listing of all products in the new Product Section of the
site, classified by taxonomy, for added Search benefits
• Application of editorial SEO strategies in Spanish for
maximum visibility of Products in external Search
Engines
• Preferential search results throughout the site
• Headline Banner within the Showroom
• Standard Banner rotating in up to 3 product categories,
within the Supplier & Product sections of the site
• Listing of all Latin American Sales Network with needed
contact information for direct contact between local
buyers and local sales. All RFIs will be copied to Latam
Manager for proper follow-up.
Inicio > Proveedores > Showrooms > Kennametal
Exploiting synergies for higher exposure & ROI in Latin America
Strong SEO/SEM optimization in Spanish via
Metalmecanica.comguarantees higher results in
Search Engines
Prominent presence in Metalmecanica.com
guarantees exposure among qualified and loyal users of our multimedia platform: Print & Online magazine
subscribers, Newsletters, and E-mail promotion registered
users!
Top-quality vertical Spanish content, tailored to the specific needs of a
Pan-Latin American audience for a wider & more efficient reach
A unique content-specific navigation, matched with equally targeted promotional
opportunities for deeper exposure & higher ROI
A renowned tracking system for trusted & reliable ROI measurement*
An enhanced and targeted Web Portal, backed by the leading and only pan-regional
BPA audited Print media covering 20-countries in Latin America: METALMECANICA
And the backing of Carvajal Group, a 109-year old multinational corporation servicing
16-countries worldwide
* Stats provided on demand by Omniture
An overall online value offer no other metalworking industry publisher can match in Latin America:
THANK YOU!FOR ADDITIONAL INFORMATION CONTACT YOUR SALES REP AT :
WWW.METALMECANICA.COM/MEDIAKIT/SALES_REPS
FOR A TEST DRIVE VISIT:
WWW.METALMECANICA.COM
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