engagement in the digital age

RTPI #walesplan16 / @pps_walesEngagement in the digital age

cc: luc legay - https://www.flickr.com/photos/49503019876@N01

The core principles of engagement haven’t changedcc: marc falardeau - https://www.flickr.com/photos/49889874@N05

certainly hasThe way people communicate

cc: deep_schismic - https://www.flickr.com/photos/94982604@N00

The reality

The challenge

Trust in our leaders and institutions is falling cc: muffinn - https://www.flickr.com/photos/26445715@N00

The opportunity

Authenticity - done well - is hugely important cc: muffinn - https://www.flickr.com/photos/26445715@N00

Taking an approach that focuses on the audience can help you reach the silent majoritycc: Z Carlos - https://www.flickr.com/photos/81522259@N04

What are we waiting for?

Doing social

Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00

What tools shall we use?

Doing social

Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00

What tools shall we use?

Who’s going to do the work?

Doing social

Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00

What tools shall we use?

Who’s going to do the work?

What if we’re criticised?

A better place to start

cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

What are we trying to achieve?

A better place to start

cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

What are we trying to achieve? Who are we trying to engage?

A better place to start

cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

What are we trying to achieve? Who are we trying to engage? What networks are they part of?

A better place to start

cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

What are we trying to achieve? Who are we trying to engage? What networks are they part of? Where do they ‘hang out’?

Answer these questions first…

Digital engagement tip #1

Listen to what people are sayingcc: Marc Wathieu - https://www.flickr.com/photos/88133570@N00

Digital engagement tip #2

New networks abound – build links with themcc: Biker Jun - https://www.flickr.com/photos/69223375@N00

Online communities

Digital engagement tip #3

Others will tell your story well

Digital engagement tip #4

Use data to shape your work

Digital engagement tip #5

Post content frequently. And aim for your target audience

Summary Good engagement principles

still apply Get to know your audience Be human, helpful and respectful Get involved!

cc: Bert Kaufmann - https://www.flickr.com/photos/22746515@N02

ben.lowndes@ppsgroup.co.uk / @blowndes / ppsgroup.co.uk

Thank youcc: Fey Ilyas - https://www.flickr.com/photos/28968923@N08