energy communication conference 2014 - globale direktesendinger fra nordsjøen v/kjetil hjertvik,...
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Åpne dører
Energy Communication Conference, 11. mars 2014
Kjetil Hjertvik, kommunikasjonsdirektør E.ON E&P
Innhold
Energi i Europa
E.ON i energibildet
Energidebatten i Storbritannia
BBC – En uke i frislipp på Babbage
Sky – Live fra 05.30 – 21.00 til hele verden
Hvorfor?
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Kilde: The Economist
E.ON SE
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E.ON Exploration and Production
E.ON i Storbritannia
En av de seks største
energileverandørene
Fem millioner strømkunder
Kraftverk
Gass
Biomasse
Kull
Vind, offshore og onshore
Olje og gass
12.000 ansatte
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The big six
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Kilde: PRWeek
The big six
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Våren 2013
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Forespørselen
BBC ønsket
live-sendinger fra en plattform over flere
dager, primært for BBC Look East
Historier om
industriutvikling
livet om bord på en plattform
Behovet for arbeidskraft
Våre tv-stjerner
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Felix Lerch
VP Production
Huw Roberts
Drilling Manager
Azra Kovac
Geologist
Kenneth McIntosh
Frac Team Leader
Graeme Fitches
Offshore Installation
Manager
Naomi Baxter
Environmental
Advisor
Stewart Purcell
Senior Operations
Technician
Yasmin Ali
Engineer
To dager før utreise…
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BBC News
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BBC1 Breakfast – (7 millioner seere)
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Journalist og fotograf aktive på Twitter
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Dekningen
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BBC TV News x 4
Look East
x4
Breakfast
Look East
x2
Look East
x3
BBC Radio 5 Live
Humb’side
Norfolk
Suffolk
Linc’shire
Norfolk
Suffolk
Linc’shire
Suffolk
Linc’shire
Suffolk
Norfolk
BBC Website Business
Norfolk Norfolk Norfolk Norfolk
BBC social
media feeds6
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3 2 10 11 12 5 2
Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29
Høsten 2013
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Forespørselen
Sky News ville
ha plattformbesøk som en del av en
energidag på kanalen
Kjøre live fra Babbage gjennom en
hel dag, fra morgen til kveld
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Budskap (1/2)
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Time Quote Key message #
0.29 Studio: Tell us about this facility and why its so
important...
1) Long-term player
2) Investment needed
0.47 …to see the kinds of pressures they are under to bring
out as much gas out of british gas fields as possible...2) Investment needed
0.57 …enough gas down there to fuel homes and
businesses in the UK for the next 20 years, but of
course, it costs millions of pounds to bring out...
1) Long-term player
2) Investment needed
1.30 …one day’s production of gas here is enough gas to
supply hundreds of thousands of homes...3) Importance of supply
2.00 … how its playing its part in securing our energy
future…1) Long-term player
2) Investment needed
2.27 …the wells are as long as 5 km each…2) Investment needed
Budskap (2/2)
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Time Quote Message #
2.42 …there’s potential here for another four gas wells and
that could be good news...1) Long-term player
2) Investment needed
3.17 ….You realise how significant a gas platform like this
is...enough to supply 350 000 homes a day with gas…3) Importance of supply
4.07 …wells cost tens of million of pounds to drill…2) Investment needed
4.17 … and somewhere in the middle of this complex
equation, the customer still expects value...1) Long-term player
2) Investment needed
4.34 … this is an expensive business...2) Investment needed
5.11 … this plattform and reservoir below it costs £270
million to drill and extract…2) Investment needed
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En av toppsakene på nett gjennom hele dagen
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Interaktiv plattform på nettbrett og nett
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Hvorfor?
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The feedback we have had from our viewers is that it opened
up the whole issue of energy; where it comes from, the
investment and effort required and the issues we face in the
future.
E.ON Exploration & Productionwww.eon.com/ep
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