encouraging innovation and business

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This presentation was delivered at the European Conference on Business Incubation and Innovation held in Liverpool in November 2010

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Encouraging and Promoting Business in Serious Games

David Wortley FRSA

Director

Serious Games Institute (SGI)

“An international centre of excellence for the application of immersive technologies to serious social and economic

issues”

Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies engage our hearts, minds and wallets

SGI Areas of Interest

Education Health Environment Smart Buildings

Relationships Interface Technology Innovation & Enterprise

Serious Games Institute Facilities

Applied Research CentreBusiness IncubationShowcasing and Demonstration

Background to Regional Identity

West Midlands Region

Coventry

Coventry has cultural and industrial heritage

Manufacturing & Regional Identity

Industrial Heritage can also be a burden to regional identity

India

Technology can transform social and economic wealth

China

Technology can transform social and economic wealth

Stratford upon Avon

Technology can leverage cultural heritage

Leamington Spa

Leamington Spa is home to one of the world’s largest independent games developers – Blitz

Games

Impact of Immersive Technologies on Business and Society

The Attention Economy

We live in a digital age in which one of our greatest challenges is to capture the time,

attention and spending power of other people

Video Games Industry

The video games industry is bigger than the movie and music industries

Virtual Worlds

Social Networks

Serious Social Networks

Artificial Intelligence, Geo-location, profiling

New Devices

Brain wave controllers

New Devices

Motion / Voice Controllers

New Ways of Learning

Watch, Copy, Feedback, Learn

Immersive Technologies changing the face of Learning

Any Questions ?

Encouraging and Promoting Business in Serious Games

David Wortley FRSA

Director

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