enactus rebranding
Post on 01-Nov-2014
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www.enactus.org
Seeing possibilities. Taking action. Enabling progress.
www.enactus.org
SIFE becomes Enactus
1975 2012
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Enactus
• 40 countries• 57,000 students from 1,600 universities• Over 500 corporate donors
Students
CommunityBusiness
www.enactus.org
The names we are known by have evolved over time
‘Students in Free Enterprise’aka ‘SIFE’
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Students in Free Enterprise
SIFE
Primary
Originally, ‘SIFE’ was subsidiary
Secondary
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SIFE
Students in Free Enterprise
Primary
Secondary
But common usage reversedtheir positions during the 1990’s
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Range of Naming Options
SIFE as Brand Name
SIFE Brand with
DescriptorNew Brand
Name
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Standing Out In A Very Crowded Field
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Many recognise the opportunity to change the name
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Watch launch video here:enactus.org/who-we-are/our-story/
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