emw, finland 2012 status review sirpa mustonen, motiva27.6.20121
Post on 31-Mar-2015
221 Views
Preview:
TRANSCRIPT
Sirpa Mustonen, Motiva 1
EMW, Finland 2012Status Review
27.6.2012
Sirpa Mustonen, Motiva 2
Cooperation with the National Cycling week
27.6.2012
- Joint marketing for both weeks- Press release with national
coverage plus web based visibility and articles in Motiva Xpress
- Cooperation gives boost for raising awareness
Sirpa Mustonen, Motiva 3
Close cooperation with the National Teleworking Day continues
27.6.2012
• On 21st of September
• New supporter: the Ministry of Finance
Sirpa Mustonen, Motiva 4
Cooperation with Eltis Plus project to Advance SUMPs
27.6.2012
• A SUMP seminar will be organized on EMW (18th of September) together with EMW, Eltis Plus and the Ministry of the Environment and the Ministry of Transport and Communications.
• At the moment planning for the program is going on and preinformation has been sent. The official invitations will be sent on August.
• The goal is to have about 100 participants in the field of land use planning and mobility as well as municipalities.
Sirpa Mustonen, Motiva 5
Official Protector of the Finland´s EMW
27.6.2012
• A well-known Finnish rap-artist Paleface alias Karri Miettinen• Cooperation in communications: articles, press releases, photos,
banners, posters, a film teaser and campaign video containing his interview on mobility and a song from his latest album ”Maan tapa” with an environmental theme
• Respected person, takes strongly stance on social and environmental issues both in his lyrics and in media interviews; never involved in any commercial campaigns
Sirpa Mustonen, Motiva 6
Official Protector of the Finland’s EMW
27.6.2012
Articles and ads in
magazines
The official poster will be displayed on all long distance bus stations (51 in Finland) in September.
The campaign videowill be published in press conference on 18th of September.
Sirpa Mustonen, Motiva 7
New theme day for the week: National Carpooling Day
27.6.2012
• It will be on 19th of September from this year on.• Activities will be held in different parts of Finland
during the day….planning in progress now.
Sirpa Mustonen, Motiva 8
Channels: web, Facebook, You tube, print media
27.6.2012
www.liikkujanviikko.fiwww.facebook.com/liikkujanviikko
Sirpa Mustonen, Motiva 9
Additional actions
27.6.2012
• Municipalities are planning local activities
• The goal is to have at least the same amount of participants than last year for the EWM
• The Finnish translation for ”Car Free Day” has been updated into a more positive phrase
• New cooperation with the Finnish Bus and Coach Association
• The EMW is connected also to the new Travel Smart brand in Finland containing a wide variety of visual elements created by Motiva.
Sirpa Mustonen, Motiva 1027.6.2012
National Coordinator in FinlandMotiva Ltd.
Sirpa MustonenCommunications Managersirpa.mustonen@motiva.fi
Please get in touch with me, if you have further questions.
Thank you for your attention!
top related