empowering publishers event - intro - may-15-2013
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Empowering Publishers
Amazon Web Services
Philip Fitzsimons, Solutions Architect
Perspectives on the transformation of cloud
computing
…in 20 mins
Key Tenets of the Cloud
1
Pay for Infrastructure as you need it
Lower total cost of IT
Don’t Guess Capacity
Self
Hosting Waste
Dissatisfied
Customer
Actual demand
Predicted Demand
Rigid
Increase Innovation
Nearly $0
Undifferentiated Heavy Lifting
Go Global in Minutes
Business Agility and Innovation
2
You increase innovation as the cost of failure falls
Everything that was a
constrained resource is now a programmable resource
Obama For America - 2012 US Presidential
Elections
“The AWS Cloud let us build solutions for an
environment that moves so rapidly that you can’t plan for it”
Michael Slaby,
Chief integration and Innovation officer
Controlling Costs
3
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to Amazon.com
November traffic to Amazon.com
November
November traffic to Amazon.com Provisioned capacity
November
November traffic to Amazon.com 76%
24%
Provisioned capacity
November
November 10th 2010 Turned off last physical web server of
Amazon.com
November 10th 2010 Turned off last physical web server of
Amazon.com
October 31st 2011 Turned off last web servers supporting
European business
November traffic to Amazon.com
November
The X-Factor effect…
The big data revolution
4
the revolution
Who is your customer really?
What do people really like?
What is happening socially with your products?
How do people really use your products?
have data
can store
have data
can store can analyse
have data
economically
fast
Who is your customer really?
What do people really like?
What is happening socially with your products?
How do people really use your products?
Empowering Publishers
• Key tenets of AWS • Enable innovation • Controlling costs • Big Data: right content
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