Empowering Publishers

Amazon Web Services

Philip Fitzsimons, Solutions Architect

Perspectives on the transformation of cloud

computing

…in 20 mins

Key Tenets of the Cloud

1

Pay for Infrastructure as you need it

Lower total cost of IT

Don’t Guess Capacity

Self

Hosting Waste

Dissatisfied

Customer

Actual demand

Predicted Demand

Rigid

Increase Innovation

Nearly $0

Undifferentiated Heavy Lifting

Go Global in Minutes

Business Agility and Innovation

2

You increase innovation as the cost of failure falls

Everything that was a

constrained resource is now a programmable resource

Obama For America - 2012 US Presidential

Elections

“The AWS Cloud let us build solutions for an

environment that moves so rapidly that you can’t plan for it”

Michael Slaby,

Chief integration and Innovation officer

Controlling Costs

3

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Typical weekly traffic to Amazon.com

November traffic to Amazon.com

November

November traffic to Amazon.com Provisioned capacity

November

November traffic to Amazon.com 76%

24%

Provisioned capacity

November

November 10th 2010 Turned off last physical web server of

Amazon.com

November 10th 2010 Turned off last physical web server of

Amazon.com

October 31st 2011 Turned off last web servers supporting

European business

November traffic to Amazon.com

November

The X-Factor effect…

The big data revolution

4

the revolution

Who is your customer really?

What do people really like?

What is happening socially with your products?

How do people really use your products?

have data

can store

have data

can store can analyse

have data

economically

fast

Who is your customer really?

What do people really like?

What is happening socially with your products?

How do people really use your products?

Empowering Publishers

• Key tenets of AWS • Enable innovation • Controlling costs • Big Data: right content