employer branding with linkedin
Post on 15-Jan-2017
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Optimizing your LinkedIn
Career Page
Becher Obesi
Talent Brand Consultant
Etienne Tremblin
Talent Brand Consultant
2
Your Employer Value Proposition is: The attributes and sentiments that you most want associated
with your company
Your Employer Brand is: The delivery of your employer value proposition across
every communication touch point – both internal and
external
• Social networking has changed our behavior
• It has changed the way people • Process information
• Make decisions
• Look for employment
• People expect information to be relevant and
personalized
Social media has fundamentally changed the game
People complete 60% of the decision
making process prior to any direct
interaction with the brand
because of the level of
AWARENESS they have with
your brand
Talent acquisition (TA) leaders are highly aware that employer
branding is critical to hiring success
83% Agree that employer brand
has significant impact on
ability to hire great talent
Talent Brand, why should I care?
3. Response
Rates
Recruiter messages
by up to 2X
50% more
applicants to jobs
1. Company
Performance
Turnover by up to
28%
4. Retention
40% less likely to
leave
within the first 6
months
2. Cost Per Hire
50% savings
Better stock
performance
Define • What are you famous for?
• Strive for authenticity
Communicate • Can your employees articulate your employer brand?
• Is your communication ongoing and consistent?
Engage • The world has gone social
• Take control!
Measure • Internal & external perception
• Quality & quantity of hires
Can
Help
Upload Customised Banner Image
Click and drag the
yellow rectangle to
choose the part of
the image to
display in the
banner
Make your banner
clickable by adding
a url
Showcase what makes your company unique
Add a compelling
Headline and
Tagline
Customise the
section Headline
22
Use Rich Media to showcase your brand
Include a YouTube
video, image or a
SlideShare
presentation
24
Your Employees are greatest brand ambassadors
Number 1 activity on LinkedIn is members viewing other members profiles
25
Include Employee Testimonials
Start typing the
members name
then include it in
the dropdown that
appears
Include testimonials
that describe the
work culture and
why the employee
chose to work at
your company
31
Target Audience: Pilots
https://www.youtube.com/v/LNNSNHpSxNY
https://www.youtube.com/watch?v=u5lURF_5zjk
Target Audience: Pilots & Cabin Crew
People Designed to drive targeted talent to your LinkedIn Career Pages
Engage with the right talent
Erika Robertson
500+ Connections
2nd
Software Engineer, ABC Co.
London, UK
Erika Robertson
When viewing
profiles
When visiting
Company Pages
Drake & Scull
Drake & Scull
Drake & Scull
Drake & Scull
Drake & Scull
Drake & Scull
On the LinkedIn
Homepage
When interacting
in Groups
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