employee giving programs

EMPLOYEE GIVING PROGRAMS

TACCF Annual Conference 2012Renaissance Austin Hotel – Arboretum

Mary NicholsonVice President of Institutional Advancement/Executive Director of FoundationTrinity Valley Community CollegeAthens, Texas

Employee Giving at TVCCWhat I found……

Foundation began in 1974

First formal internal/external campaign was in 2004

Employees lacked knowledge of Foundation

Most gave in response to events, small contributions made periodically

Only 29% of employees donated to Foundation in 2009

Employee Giving at TVCC(cont’d)

New President hired Spring 2008

New Executive Director hired Fall 2009

Lack of confidence in Foundation finances

No coordination with Financial Aid

What was mission of Foundation?

Issues to Consider

History of employee giving?

How to attack issues with my Campaign Design

Relationship responsibility: How could I provide a personal touch?

Fear of what results might be

Campaign Design

Do I wait to begin an Internal Campaign?

What was Administrative commitment?

Did I understand the vision?

Foundation Board support

Support from Board of Trustees

All needed to increase participation from Faculty/Staff

Campaign Design(cont’d)

Team Approach

Start with why – I was new, could not do it alone!

Who - were Informal Leaders on each Campus?

What – help could I enlist from them?

When – should I initiate the campaign. I just started with College, was it too soon?

Where – can I use their help with 5 campus locations?

Relationship Responsibility

Whose responsibility is it? Everyone needs to understand role of Foundation

Everyone Has A Role – Team Captains each assigned 15 persons, cross

section of campus

Recruited and trained to be the front line in campaign effort They became “fundraisers”

Relationship Responsibility (cont’d) What was my responsibility?

Recruit, train and orient Team Captains

Set example Give first!

To provide the message Success stories

Grow relationships and say “Thank You!”

Report back and be accountable

Incentives Each year I design a new campaign mug that is given for a

minimum donation of $25.00

Mug design will highlight special event from year

2011-12 mug will celebrate opening of Cardinal Hall and our Cardinal Football team participation in the Citizens Bank Bowl in Pittsburg, KS

“Thank you” gift for Team Captains

Team Captain Campaign wrap up breakfast

Results

Increased awareness of the Foundation

TVCC employee giving increased from 29% to 69% in 2009

From 69% to 74% in 2010

From 74% to 87% in 2011

Our payroll contributions alone now exceed $5,000.00 per month which might not sound like much however it is a strong base to rely on each month

Contact Information

Email mnicholson@tvcc.edu

LinkedIn Mary P. Nicholson

Phone 903-670-2620

Questions?

Thank you!