emerging media101: online marketing, social media and productivity tools

Emerging MediaMarketing 101Deb RobisonFresh City Life Marketing Bootcamp

1. What are we talking about?Emerging Media

Where do I start?

How do I keep up with all this?

Tools

Connecting online & offline worlds

Rules of the Road

Community

What is Emerging Media?

It’s like that Supreme Court Justice’s opinion. “I can’t define it…,I know it when I see it.”

Lay of the Land

Where do I start?Start with you.

What do you love doing?

In your free time?

In your work time?

Find communities around what you enjoy doing.

Think about what your approach is to work & communication.

Use tools to search for your communities.

Examples of online communities.

How do I keep up?Set goals for what you want to learn each

week.

Spend time every day learning.

Spend time every day applying.

Have members of your team train others.

Listen to podcasts.

Check the resource list at the end of this presentation.

Rules of the Road Authenticity

Grassroots start created value for “real” People want to hear a voice Communication is conversational, not canned What you ate for lunch does matter ;)

Transparency Don’t think “cling wrap” Community members want to know who is talking Openly communicate & solve problems You don’t have to show everything

Rules of the Road Reciprocity

Trading comments Following back Forwarding information on by sharing

User-Generated Content Has greater value often-times than corporate Has authenticity & transparency built in Has altered expectations for the online economy

Rules of the Road Giving Credit

Always credit others’ content Link to other sites in blog posts Create a blogroll

Listening Taking time to follow and observe Evaluate communication over a period of time Use tools for listening & monitoring

2. Online campaigns & communities

The landscape changes daily There is no campaign template Once you’ve done your homework,

you can execute, monitor & adjust your plan

Give users the opportunity to post their own content Provide customer service It’s all about the conversation!

Where’s my iPhone?

Let me introduce Dave RimingtonTwitter

Flickr

Facebook (private)

YouTube

Google Profile

BrightKite

Dave’s Google Profile

Dave’s YouTube Channel

Tweet driving traffic

Dave on brightkite

Dave’s Twitter numbers

The Ecology of an online community

3. Case StudyHow did you get your start?

What were your numbers the first year?

When was the turning point?

What made you start using social networks?

What social networks did you try?

Which social network is best for FCL?

What has been most successful on that network?

Trend: Geo-Location Apps

Resources Learning

Social Media DIY Workshop

Common Craft

Mashable’s How-to

Productivity

Measurement: Google Alerts, Google Analytics, Aleterian SM2, Social Mention, Scout Labs,

Record Everything: Evernote

CRM: Gist, Batchblue

Project Management: Basecamp, Curio, 5pm

Financial Management: Freshbooks, Shoeboxed, Outright

Find these resources

On my blog http://rudymedia.com

@debindenver

deb@dudymedia.com