emboodo analytics presentation

EMBOODO

Web Analytics

About Web Analytics

Official definition: “measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.”

Emboodo Web Analytics

Emboodo believes that web analytics is much more than a measurement tool.

Emboodo uses web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance.

Emboodo Web Analytics

Dual-system1. Tracking based (also known as Java Script

based) such as Google Analytics

2. Web Server log file analysis Connecting Analytics to CRM

(SalesForce, Sugar CRM, Oracle) to calculate ROI (return on investment).

Segmentation, intelligence and customized tracking per campaign.

Emboodo Web Analytics

On the go data enables companies to gain deep insights into their campaigns and web traffic.

Revising campaigns in real time dramatically improves results.

Emboodo Web Analytics

Emboodo’s web analytics process includes:1. Set up and monitor analytics and server

logs2. Increase leads/sales3. Decrease cost per acquisition4. Increase customer lifetime value5. Increase ROI

Project Methodology

Marketing Goals

Requirements

Research and Planning

ImplementationPromotions and Marketing

Optimization

Web Analytics Process

Setup•BOB

•Marketing•Installation

Test

Analyze A - Z

Optimize, BI & Make business decisions

Define Goals

Before launching any campaign, it is necessary to define the goals and achievements– whether they are branding, awareness, leads, sales, etc…

Emboodo uses these goals and achievements to measure the campaign success.

Web Analytics Setup

Correct setup is necessary in order to ensure goals and activities are being correctly tracked.

Emboodo utilizes segmentation, localization, sources and goal fulfillment to track and analyze data.

Segmentation

Segmentation divides traffic into smaller subsets in order to analyze specific metrics.

Understand web traffic on a deep level. Identify weak and strong online ads,

campaigns, user groups, pages and referring sites to improve in almost real-time.

Event Tracking

Emboodo utilizes Event Tracking to track users interactions on the site.

Every action can be tracked and analyzed – from clicking a button to completing a transaction.

Business Intelligence

Emboodo utilizes Business Intelligence to track specific items on a daily, weekly and monthly basis.

Through Intelligence, Emboodo can track what in the campaign and website is working well, and what should be modified.

Real-Time Suggestions

Business Intelligence and on-the-go analytical data, allow Emboodo to track daily activity and suggest improvements in almost real-time.

Explain and share results

Numbers and statistics are only useful when interpreted correctly.

Emboodo understands the meaning behind the numbers and converts analytical data into improved results for clients.

Emboodo shares information with clients in order to empower them to make intelligent decisions based on concrete data.

Stay Ahead of the Market

Web Analytics is a growing and powerful tool.

Web Analytics enables media agencies to better manage and understand company campaigns and web traffic.

Stay ahead of the market, and utilize web analytics before clients start using the tool.

Emboodo Web Analytics