email optimization: where strategy and design meet
Post on 15-Jul-2015
343 Views
Preview:
TRANSCRIPT
Email Optimization:Where Design and Strategy Meet
Jeanette Brown – InformzMarketing Strategy Manager
Chris Clemente – Informz Template Designer
Can You Hear Me Now?
If you can hear and see my slide, please note this in the question box to your right.
If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
Email Optimization:Where Design and Strategy Meet
Jeanette Brown – InformzMarketing Strategy Manager
Chris Clemente – Informz Rockstar Template Designer
Email Optimization
• People buy from people
• Guide the conversation
• You optimize thought sequences
Effective Messaging
eme = rv(of + i) – (f + a)(MECLABS)
eme = email messaging effectiveness
rv = relevance to the consumer
of = offer value (why)
i = incentive to take action
f = friction elements of process
a = anxiety elements of process
Recap
eme = rv(of + i) – (f + a)(MECLABS)
eme = email messaging effectiveness
rv = relevance to the consumer
of = offer value (why)
i = incentive to take action
f = friction elements of process
a = anxiety elements of process
#Informz
Email Optimization
• People buy from people
• Guide the conversation
• You optimize thought sequences
Let us help you!
Jeanette Brownbrown@informz.com@emktg_guru
Informz: www.informz.com1.888.371.1842@informz
top related