email marketing for san luis obispo small business owners

Email Marketing For Small

Business Owners

Who hasn’t been the victim of

targeted email marketing,

where someone has sold your

email address and all of a

sudden you’re the lucky

recipient of things like…

“Try this little blue pill!” or “Use

this credit card – you can’t live

without it!”

As a small business owner, you

certainly don’t want to fall into

the same category as these

unwanted messages do: that

category is Spam!

On the other hand, you can run

an effective email marketing

campaign that your customers

will enjoy.

Let’s take a look at what a good

email marketing campaign is,

and why it works so well for

businesses of every size.

What Is Email Marketing?

Email marketing is a method for

telling customers or potential

clients about a product, service,

or combination of the two, that

you have.

It’s a way to give them insight

about what is going on with

your business, and it’s a great

way to build a good working

relationship with them.

This is particularly true if you

have a consumable product or

service.

The fact is, people have a lot on

their minds, and they are

constantly barraged with a

whole host of messages from

every direction.

Failing to communicate with

your customers puts you at risk

of being forgotten.

How Does Email Marketing

Work?

While it is possible for a

business owner to send out

little reminders to a group of

customers on a regular basis,

doing it the old fashioned way is

not the best use of your

valuable time.

Here’s the best way to do it:

1) Come up with a message, or

set of messages.

You might run regular sales or

service specials, or want to

promote a lunch or dinner

special for your restaurant on a

regular basis.

2) Remember, talk to people

like they’re your friends,

because in the end, they are.

Customers can make or break

your business, and you want

them to love you.

Make your message

friendly.

3) Take advantage of an email

autoresponder.

Load your email contacts into

the autoresponder, and get your

message to your customers.

Just like every other aspect of

online marketing for small

businesses, using email

marketing and autoresponders

is something that requires a

certain amount of finesse.

Get together with your online

marketing specialist, and create

a specialized plan that will work

wonders for your business!

Thank you and please

contact us for more

information.