email intelligence: how the savviest marketers are winning subscriber mindshare
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Email Intelligence: How the Savviest
Marketers are Winning Mindshare
09th October 2013
Guy Hanson
guy.hanson@returnpath.com
www.returnpath.com
uk.linkedin.com/in/guyhanson
@GuyHanson, @ReturnPath
Get Up to Speed
Email is Still Growing Strongly . . .
Return Path, August 2013 Experian Marketing Services, September 2013
. . . and Generating Great ROI
Challenge Solution Result
Email Marketers Have a Lot To Do . . .
. . . And The Inbox is Constantly Changing . . .
. . . So Doing More With Less is the New Norm
IBM Report: October 2013
DATA
≠
INSIGHT
Sender
Reputation
Inbox
Placement
Subscriber
Engagement
Competitive
Intelligence
Insight
Clicks &
Opens
Scaling the Email Intelligence Summit
Get Delivered
The-Deliverability-Song-Remains-The-Same
IP Address Permanence
Spam Complaints
Unknown Users
Infrastructure
Spam Traps
Subscriber Engagement
Reputation Metrics
Reputation Score
Reputation Data: Poor Metrics
Visit www.senderscore.org to find out your reputation score.
Reputation Data: Good Metrics
Visit www.senderscore.org to find out your reputation score.
Get Engaged
What is Engagement?
?
? ?
Subscriber Engagement & The Weather
Subscriber Engagement & The Weather
Subscriber Engagement & Seasonality
Seasonality & Weather: Prezzo
Subscriber Engagement & Seasonality
Get Competitive
Subscriber Overlap
Competitor 1 Competitor 2
Competitor 1 Competitor 2
Subscriber Overlap: Premier League Football
Subscriber Overlap: Premier League Football
Trends Analysis
Competitor 1 Competitor 2 Competitor 3
Trends Analysis: Subject Line Symbols
Trends Analysis: Subject Line Symbols
Email Fraud
Identifying Email Fraud: Implications
Get Personal
Subscriber Behaviour – Personalisation
Subscriber Behaviour – Transactions
Subscriber Behaviour – Interests
Email Intelligence is the Digital Mosaic
Subscriber Engagement
Leaderboard Competition
• Enter to win an iPad Mini
• #1 at the end of the day wins
• Visit Return Path on Stand 31
Email Intelligence: How the Savviest
Marketers are Winning Mindshare
09th October 2013
Guy Hanson
guy.hanson@returnpath.com
www.returnpath.com
uk.linkedin.com/in/guyhanson
@GuyHanson, @ReturnPath
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