email do's and don'ts

DO’S DON’TS &

MAURICE CHERRY

#emaildad

Creative Principal at 3eighteen media

A decade in the email marketing game

GEORGIA DOME, Atlanta Falcons, WebMD, Grady Health Foundation

#emaildad

WHY DO YOU SEND EMAIL?

#emaildad

Don’t buy

#emaildad

An email list

Don’t use your

#emaildad

personal Address book

#emaildad

Don’t DO IT.

Grow your list organically

#emaildad

Use a good

#emaildad

Service provider

#emaildad

SURVEY YOUR AUDIENCE SPORADICALLY

#emaildad

Don’t neglect your

#emaildad

statistics

CREATE AN EDITORIAL CONTENT PLAN

#emaildad

#emaildad

personalize Your emails

#emaildad

#emaildad

#emaildad

Avoid using

#emaildad

Subject lines

#emaildad

Check your

#emaildad

TONE AND SPELLING

#emaildad

AVOID WRITING

#emaildad

Email messages

Don’t USE

#emaildad

“CLICK HERE”

WHO READ THEIR EMAIL

ON THE WAY HERE? #emaildad

Don’t ignore

#emaildad

CREATE A TEXT-ONLY

#emaildad

VERSION

#emaildad

OPTIMIZE YOUR

#emaildad

#emaildad

Use alt text With all

#emaildad

#emaildad

Don’t use one

#emaildad

Giant IMAGE

#emaildad

Include a

#emaildad

REPLY-TO ADDRESS

#emaildad

Don’t make it hard to

#emaildad

UNSUBSCRIBE

#emaildad

send your Messages early

#emaildad

Questions?

#emaildad

www.3eighteenmedia.com Fb.com/3eighteenmedia Gplus.to/3eighteenmedia @3eighteenmedia