electronic marketing b2b b2c c2c
Post on 21-Jan-2018
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BY
KULDEEP MATHUR
MBA II SEM.
SCHOOL OF STUDIES IN MANAGEMENT
JIWAJI UNIVERSITY
Electronic Marketing:B2B,B2C,C2C
E-marketingE-Marketing (Electronic Marketing) are also known as
Internet Marketing, Web Marketing, DigitalMarketing, or Online Marketing. E-marketing is theprocess of marketing a product or service using theInternet. E-marketing not only includes marketing onthe Internet, but also includes marketing done via e-mail and wireless media. It uses a range oftechnologies to help connect businesses to theircustomers.
Electronic Marketing also Know as………
E-Marketing
E-Commerce
Online Marketing
Internet Marketing
Web Marketing
Digital Marketing
E-Business
Important Features of Ecommerce
Quality of Image
Alternate Views
Zoom Feature
Consumer Reviews
Product Comparisons
Wish Lists
Advanced Payment Options
Detailed Shipping Information
Return Policy
Different Types Internet SitesInternet Sites are classified into four Categories
1. Company / Brand sites
2. Selling sites
3. Service sites
4. Information sites
Types of Sites Company Websites
1. Company / Brand sites Hindustan UnileverPepsiCo IndiaCoca-Cola IndiaProcter & Gamble, IndiaNIKEPuma
www.hul.co.inPepsiCo Indiawww.coca-colaindia.comww.pg.comwww.nike.comin.puma.com
2. Service sites State Bank of IndiaMakeMyTripJet AirwaysIndian RailwayBookMyShowMonsterFacebooktwitter
www.sbi.co.inwww.makemytrip.comwww.jetairways.comwww.irctc.co.inin.bookmyshow.comwww.monsterindia.comFacebook.comtwitter.com
Types of Sites Company Websites
3. Selling sites FlipkartSnapdealAmazonMyntraOlxJabong
www.flipkart.comwww.snapdeal .comwww.amazon.inwww.mynta.comwww.olx.inwww.jabong .com
4. Information sites GoogleWikipediaQuoraYahooBing
www.google.co.inen.wikipedia.orgwww.quora.comin.yahoo.comwww.bing.com
Types of E-commerce
B2BBusiness-to-Business
Business-to-business (B2B) is selling products or servicesbetween businesses through the internet via an onlinesales portal. In general, it is used to improve efficiency forcompanies. Instead of processing orders manually – bytelephone or e-mail – with e-commerce orders can beprocessed digitally.
B2B transactions can be processed online in various ways, ofwhich Electronic Data Interchange (EDI) and B2B e-commerce are most often used. Although EDI and B2B e-commerce both have their own, distinctive features, theyare often mixed up.
B2B WebsitesAmazonBusiness.in
Alibaba.COM
Indiamart.com
TradeIndia.com
Intel
IBM
Qualcomm
Sulekha.com
Amagi.com
e-cantonfair.com/China
B2CBusiness-to-Consumer
Business to consumer B2C e-commerce orelectronic commerce is used to describe a transactionconducted over the Internet between a business and aconsumer for his/her personal use. B2C as a businessmodel differs significantly from the B2B model, whichrefers to commerce between two or more businesses.
B2C (Business-to-Customer) ecommerce is theexchange of goods or services over the internetbetween online stores and individual customers.
B2C WebsitesFlipkart.com
Amazon. in
Snapdeal.com
Myntra.com
pizzaonline.dominos.co.in (Dominos)
online.pizzahut.co.in (Pizza hut)
Lenskart.com
C2CConsumer-to-Consumer
C2C, or customer-to-customer, or consumer-to-consumer, (or citizen-to-citizen) electroniccommerce involves the electronically facilitatedtransactions between consumers through some thirdparty. A common example is the online auction, in which aconsumer posts an item for sale and other consumers bidto purchase it; the third party generally charges a flatfee or commission. The sites are only intermediaries, justthere to match consumers. They do not have to checkquality of the products being offered.
C2C Websites
www.quikr.com.
www.ebay.in.
www.olx.in.
Popular E-Commerce Players in India
Thank You
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