electrificationcoalition dealership engagement · information load management electrification...

Dealership Engagem

ent S

eptember 15, 2016, 8:30A

M-12:00P

M

Overview

:ThegoalofthissessionistoengageColum

busareadealershipswhow

illsupporttheim

plementa9onphase.Thissessionw

illalsohelpanswerques9onsforthedealerships,andthe

Columbusstaffw

howillbew

orkingwiththedealershippartners.

KeyFocusAreas:• 

RoleofdealershipsinSmartCity

planning• 

ImportanceofEVdealershippartners

andtheimpacttodealerships

• Supplychainandinventory

Agenda note:

• A

genda to be defined for this session

Dealership Engagem

ent Thursday S

eptember 15, 2016, 9:30A

M-12:30P

M

TheEC’sgoalistofacilitateandacceleratethena9onwidecom

mercializa9onofplug-inelectric

vehicle(PEV)technology,theEChascreatedini9a9vesthatdevelopandimplem

entmodelsthatw

illengagetheEVvaluechainandabroadgroupofstakeholdersatthena9onal,state,andlocallevel.

Currenteffortsinclude:theSmartCityChallenge,DriveElectricO

rlando,DriveElectricNorthern

Colorado,TheEnergySecurityCi9esCoali9on,TheAggregatedAlterna9veTechnologyAlliance,andanew

lyfundedcommunityprogram

inRochesterNew

York.

Who is the Electrification

Coalition (EC

)?

What are A

ccelerator Com

munities?

Accelerator C

omm

unities are Electrification C

oalition programs that target

creating a holistic EV

ecosystem through public-private partnerships.

Approaches• 

TheEChasini9atedacceleratorcommuni9esacrossthena9onusinga

varietyofapproachesfromextendedtestdriveexperiencesthroughvehicle

rentals,toen9recommunity-w

ideprogramslikeDriveElectricN

orthernColorado(DEN

C).Strategies• 

EVReadiness:Infrastructure,code,policies,regula9ons,etc.• 

EVEduca.on:Exis9ngnetworksandopportuni9es,events,speakers

• EVExperience:RideandDrives,extendedtestdrives,corporateevents

• FleetTransi.on:M

unicipalandprivate• 

ConsumerPurchaseProgram

s:OEM

priority,grouppurchasing,dealercoordina9on

Programm

atic Case Studies

EC

research and analysis

Proposed Dealership

Engagement

Tactics

The DEN

C C

ase Study D

rive Electric N

orthern Colorado (D

EN

C) is the first E

V accelerator

comm

unity, started by the EC

in February of 2013.

The Importance of D

ealerships D

ealerships often have deep ties to comm

unities, have strong philanthropic program

s, and look for ways to positively im

pact their city.

DealershipsarePartoftheSolu9on!• 

IntheexperienceofDENC,dealershipsareanim

portantstakeholderinEVadop9onandcanbecom

eanassetforoverallSmartCityefforts.

Engaging Dealerships

What does an engaged E

V dealership look like?

EngagedDealerships:• 

Areindividuallymo9vated

• Haveexecu9ve-levelsupport

• HirededicatedEVsalespeople

• EngageinSm

artCityplanningprocess• 

StrivetomaintainconsistentEVinventory

Is it Possible? The answ

er is simply, yes!

ConsumerSa9sfac9onw

ithEVSalespeople• 

90%ofrespondentshadanexcellentorgood

experiencewithEVsalespeople

• “Appointm

ent,follow-up,goodtestdrive,all

ques9onsanswered,nopressure-Tom

isGREAT!”

• “Tom

waspre\

ygreattoworkw

ith,andtheadver9sedgroupratew

asgoodenoughformeto

notworrym

uchaboutpricenego9a9on(abigsourceofanxietyandw

ouldleadtonopurchase).’

PublicSurveyFollowingDEN

C2015GroupBuy

Is it Possible? The answ

er is simply, yes!

Is it Possible? The answ

er is simply, yes!

How

Dealerships C

an Engage B

eyond EV

sales dealerships can become integral partners in S

mart C

ity planning.

RideandDriveEvents• 

Public• 

Workplace

• Neighborhood

ExtendedTestDrives• 

DriveLeadership• 

Ongoingopportuni9es

CommunityEngagem

ent• 

Connec9ngwithEVow

ners• 

Na9onalDriveElectricW

eek• 

Connec9ngwithexis9ngnetw

orks

CorporateEngagement

• Corporatepricing

NorthernColoradoEVSales2013-2016

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

2013Sales2014Sales

2015Sales2016Sales

DENC

USTotals

What A

re the Barriers

Though dealerships can be part of the solution, there is significant groundw

ork needed to successfully engage them.

Inventory• 

Ini9allydealershipswillfinditchallengingtoordertheright

amountofinventorytom

eetdemand

• OEM

swillneedtow

orkwithdealershipstoinfluencesupplyof

EVstoColumbus

Staffing

• Dealershipsw

illhavemoresuccesssellingEVsw

hentheyhirededicated,trained,andspecifically-selectedexperts.

OtherCom

monBarriers

• Becom

ingEVCer9fied• 

EVmaintenance,orlackthereof

• Trainingm

aintenancestaffandthecostsassociated• 

Theques9onofcommunitydem

and

15

EricCahill,Adap.vConsul.ng.

GilTal,UCDavis

DavidRoberts,Verm

ontEnergyInvestment

Corpora.on/DriveElectricVermont

DealershipEngagem

entContentExperts

Alsoinattendance:• 

KirkBrown,CEO,ReachStrategies• 

MarianHammond,Co-Founder,BrinkCommunication• 

MarcyRood,ManagerforCleanCities,ArgonneNationalLaboratory,EnergySystemsDivision

16

17

DesignThinkingGroups

B

reakout Group for D

ealership Engagement

Work group 1: E

xperiential events; Kirk B

rown, A

nnie Freyschlag, M

arcy Rood, O

ther experts as available W

ork group 2: Dealership coordination and incentives; G

il Tal, D

avid Roberts

Work group 3: E

ngaging dealerships in planning process; B

en Prochazka, E

ric Cahill, M

arian Ham

mond

Further Reading

Electrification C

oalition Case S

tudies

The Electrification Coalition

Revolutionizing Transportation and A

chieving Energy Security

Ø O

nline w

ww

.electrificationcoalition.org w

ww

.driveelectricnoco.org

Ø D

ownload the R

oadmaps

ww

w.electrificationcoalition.org/policy

Ø C

ontacts: Ø Ben Prochazka (303) 717-3657

Ø Bprochazka@

electrificationcoalition.org Ø 1111 19

th Street, NW

Suite 406 Ø W

ashington, DC 20036

Ø 202.461.2360