elab geomarketing and mapvertising1 (1)
Post on 06-Jul-2018
225 Views
Preview:
TRANSCRIPT
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
1/8
GL-eNestlé
Geomarketing and mapvertising
• Geomarketing
– Delivering relevant content for a givengeographical context
– Analyze consumers !ehavior accor"ing to
specific areas
• #apvertising
– $om!ination of maps or satellite pictures %ith
relevant information& a"s& promotions& etc'
– (ho%ing sponsore" results vs' organic search
results
– )or *$& mo!iles& G*(& etc'
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
2/8
GL-eNestlé
Geomarketing and mapvertising
• +se case
– Google #aps sho%ing re" pins for regular results an" icons,!lue pinsfor sponsore" results
– hen a user clicks on a pin& a !alloon sho%s up %ith name& a""ress
an" phone num!er& customer revie%s& links& etc'
– Google is planning to integrate vi"eo& chat an" pay-per-call
or click-to-call in these !alloons
• *otential
– .ello% *ages a"vertising market is !igger than the entire existing
online search a"vertising market
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
3/8
GL-eNestlé
Geomarketing and mapvertising
• Ne% applications
– )iat use" Google /arth for treasure hunt promoting the )iat (e"ici – A"i"as use" Google /arth for a 0uiz com!ining foot!all trivia an"
location of teams an" players
– 123 use" Google #aps to create a tour to follo% the (opranos
– 4oof(hout paints a"s on rooftops in or"er for them to !e vie%e" on
satellite mapping sites 5Google /arth& in"o%s Live Local6 – A German company calle" Artfiel" transforms fiel"s into huge
a"vertisements that you can see from planes or Google /arth
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
4/8
GL-eNestlé
Geomarketing and mapvertising
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
5/8
GL-eNestlé
Geomarketing and mapvertising
•
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
6/8
GL-eNestlé
Geomarketing and mapvertising
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
7/8
GL-eNestlé
Geomarketing and mapvertising
-
8/17/2019 Elab Geomarketing and Mapvertising1 (1)
8/8
GL N tlé
Geomarketing and mapvertising
top related