effective facebook landing pages
Post on 15-Feb-2016
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Effective Facebook Landing PagesFor a more focused advertising
Starbucks’ Blonde Roast campaign
• Customers were given a free cup along with their regular coffee.
• Each cup contains a simple message to brighten your friend’s day.
• When they ran out of cups, they decided to launch a Facebook application where people can send cards with the same content
• The application was simple and direct with its elegant green button to get you started.
Coke – Welcome Page
• The tagline “Like Coke? There’s a button for that!” has led a lot of fans to immediately like the page.
• The landing page changes according to the country you’ve specified.
Intel - Ultrabook
• Intel’s Ultrabook Convertible gets its own landing page for promotion.
• The page has a shared button on top and an embedded YouTube video ad which allows visitors to know more about the product.
• More video links are shown on the right to keep viewers engaged in learning more about Intel Ultrabook.
The Harry Potter Gift Guide
• The gift guide allowed fans to choose from a wide array of Harry Potter merchandise
• The animated book adds an extra taste of magic, attracting more purchases.
College Humor – Fired
• This landing page is straightforward with its simple “watch now” video.
• The tagline “Watch this instant with your Facebook credits” is simple yet direct and easy to follow.
Scholastic – The Face Literacy Initiative
• The goal of this page is to encourage parents and adults to buy books for their children to be read at home or school.
• With well managed and detailed text and visuals, visitors are convinced that reading should not be limited to the classroom.
CHOW.com
• With a well designed landing pages, users can instantly browse content such as videos, recipes, news, etc.
Volkswagen – Think Blue
• The welcome message precedes button that will take you directly to the championship itself.
• The graphics tie in with the name of the contest and show the dreams of every participant at the top.
Obeo
• With its simple yet effective design, the Obeo land page offers special promotions which attracted a lot of visitors to like their page.
• There are also some content available to those who would like to know more about Obeo products.
Jack Daniels
• This land page has an interesting design which features real profile pictures on the background.
• Its bold tagline “Share your love for Jack”, attracted many page likes.
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