ecomtim email marketing
Post on 23-Jun-2015
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Hannah Tometzki (me)
Norwich – it’s a little place in the UK
Newsletter
Sales tool
Traffic Driver
Teaser
Informative
Spam
Harassing or annoying
Website, lecture or novel
Content Design
Audience
What do you want readers to see above all else?
While you have their attention…
The important bitsat the top
Extra information at the bottom
Touch base
Who doesn’t love a sale!
If you don’t have anything good to say, don’t say anything at all.
We are creatures of habit. We like to know what’s coming.A regular feature or weekly newsletter can reinforce the message of your business, making people think about you before they think of your competitor.
But only if you have something to say that is worth reading.
Otherwise it’s just like spam
If it’s too good to be true, it’s probably a lie
Grab their attention! Capitals should be used appropriately Don’t shout at your reader
Key words attract attention but balanced to not appear like spam
Appeal to the reader directly
Tell them things they might not have found themselves
Make them want to know more
Drive traffic
Know your audience
Customise where possible
Avoid unrelated material
Recognise related material
View online
Tell a friend
Unsubscribe
Social sharing
Establish and reinforce your company image
Hierarchy
Clear blocks of content
Flow of information
Use of colour
Consistency and flexibility can coexist
Templates that maintain a consistent look and layout style but provide independence for businesses to manage their own campaigns
Understand limitations of your system
Consistent tone appropriate to the audience
Tell your designer what you want, and work with them
If you can’t afford a designer, use a system that can.
Explain limitations to your client
Pick the best tool for the job & know it well
Create different layout options for your client
Change the order, remove or add content chunks
Give clients easy access to edit any content
Manage multiple clients & give them limited access
Get to know your audience
Tell them something interesting
Track the results
Never send at 5pm on Friday
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