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ECOMMAWARDS
München „Gscheid Mobil“ – Unsere Stadt bewegt Menschen
New residents – Welcome kit
Munich - Almada
Dipl.-Ing. Bianca Kaczor
New residents – Welcome kitMunich-AlmadaDipl.-Ing. Bianca Kaczor
Seite 3
First ideas...
First ideas – SEGMENT staff exchange in Munich
New resident test call
New residents – Welcome kitMunich-AlmadaDipl.-Ing. Bianca Kaczor
Seite 4
Welcome kit
Munich Almada
22ª ASSEMBLEIA GERAL | 04 Maio de 2010
Almada’s New Residents Welcome Kit Campaign Developed in the framework of SEGMENT Project (EIE)
“Lack of information”: the most important barrier to the use of PT by particular segments of the “new residents in Almada” target group
Concept inspired in Munich’s approach
Best practice transferred to Almada: very fruitful cooperation between the 2 Municipalities
New Residents Welcome Kit to Almada
PT operators of Almada:
• Transtejo, Transportes Tejo, S.A.
• MTS, Metro Transportes do Sul, S.A.
• Fertagus, Travessia do Tejo, S.A
• TST, Transportes Sul do Tejo, S.A.
• ECALMA, Empresa Municipal de Estacionamento e Circulação, E.M.
• Transpraia, Transportes Recreativos da Praia do Sol
22ª ASSEMBLEIA GERAL | 04 Maio de 2010
Measured success Among new residents who received the Welcome Kit:
- Car use decreased 5,8%
- PT use increased by a very significant 13,3%
Higher than usual media coverage (for positive mobility issues)
22ª ASSEMBLEIA GERAL | 04 Maio de 2010
Success Factors Political support
Local commitment towards sustainable urban mobility
Fruitful and open cooperation: between local governments and local stakeholders
Will to go beyond one’s competences
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