ecci aoi keynote faro sep11

The Art of Innovation Integrating Creativity in Organizations

Dimis Michaelides European Conference for Creativity and Innovation,

Faro, September 2011

Innovation happens when

in an organized STRUCTURE

& within an appropriate CULTURE

the SOURCES of creativity are mobilized

Talent

The SOURCES of Creativity are the elements required for any purposeful creative act

Energy Method

Talent

The set of skills required to imagine new things and make them happen

Talent

We ALL have creative skills and we can ALL develop them further

Energy

Energy

The attention and personal resources we devote to an issue

Method

The way we confront

challenges

Method makes creativity

more effective, because

it helps develop Talent,

and channel Energy in

purposeful ways

Method

Creative Problem Solving Method

Alex Osborn and

Sidney Parnes in the

1950’s proposed a

method in sequential

stages with the

systematic practice of

DIVERGENT &

CONVERGENT

thinking

Photos used with permission of the Creative Education Foundation, Inc.

TRIZ Problem solving by Altshuller

Mind mapping

Many creative techniques support the practice of creative method

Provocation

Pluses potentials concerns & overcome

Analogies Guided visualization

What’s Good About It?

ENRICH YOUR SOURCES OF CREATIVITY Help people enhance their creative skills, mobilize their creative drive, train and practice creative methodology

MONSANTO used creative method, to redefine food sweetening and beat its competition to

market with Nutrasweet

System

Target Team

Individual

The STRUCTURE of Innovation is the organized context in which innovation happens

Individual

A Job Can Be… A Chore

• we don’t like it but we have to do it

A Career

• we are OK with it as a path to something better

A Calling

• we do it because we love it

Team

Team

Target

Target

What does innovation

mean for YOUR

organization?

Clearly defining objectives

gives purpose to innovation

Innovation can be directed

to new or improved

products/services or to

a new business model or

to new processes and

ways of working

Radical Innovation

Space tourism (Virgin Galactic?)

Commercialized GPS

Digital camera

MP3 (Apple & others)

Personal computers (Apple, IBM)

ATMs (IBM, NCR)

Disposable diapers (Procter &

Gamble)

Differentiation or Business Model Innovation

Kaizen

System

System the mechanism by which new ideas are exploited

Creativity Champions

CREATIVITY CLUB

DESIGN A STRUCTURE TO SUPPORT INNOVATION Match jobs to individual preferences, train people in innovative teamwork, define innovation strategy and

goals, set up good systems to manage new ideas

TOYOTA’s long-term target of innovation through continuous improvement made it a world leader. Participation in Toyota’s suggestion system is

expected of all staff.

Risk

Ideas

Humor Engagement

Freedom

The CULTURE of innovation is the set of values, behaviors and norms that promote innovation

Ideas

Ideas

Freedom

Empower your

people with open

job remits

Minimize rules and

regulations

Promote debate

and free

expression

Engagement

The unwritten contract between the employer and employee to help each other grow

It is a relationship based on trust

Engagement

Humor

Humor helps:

Overcome tensions

Improve communication

Build relationships

Reduce anxiety & stress

See things from novel viewpoints

Risk

Organizations are more likely to be innovative

if they create the environment where

employees can take reasonable risks

SHAPE A CULTURE TO PROMOTE INNOVATION Support new ideas, open debate and minimal regulations,

ensure strong organization-people commitment, encourage laughter, play and reasonable risks

SOUTHWEST AIRLINES credits its success to a culture whose values include freedom, engagement and humor. After the attacks of 9/11, when all airlines announced

layoffs, SOUTHWEST announced a profit-sharing scheme.

Unlike models real life organizations are not so tidy!

It is the skillful synthesis of these 12 elements that makes an organization innovative

Ten years ago, WHIRLPOOL launched a global effort to embed

innovation as a core competency. The company redesigned

processes, trained thousands of people, built an innovation

management system and changed the culture of the company.

In 2007, WHIRLPOOL generated more than $2.5 billion from

product innovations and had a pipeline of $4.5 billion.

The Art of Innovation Integrating Creativity in Organizations

www.theartofinnovation.net

www.dimis.org