eat my words name portfolio 2013 - brand names with buzz

Brand Names

With Buzz

Where’s the Beef?

Before you dive

into our portfolio,

here’s a little taste

of who we are and

why our names

don’t suck.

Super Sticky Names

Eat My Words creates love-at-first-sight brand names that make strong emotional connections with consumers and B2B audiences alike. Our highly conceptual names make people feel good because they “get” them. That’s because our names are born out of the familiar. Not linguistic voodoo. Not drunken Scrabble games. Not left-brained “scientific processes.” Imagine having a brand name that is liked by everyone. You. Your team. Your boss. And most importantly, your customers. That’s what you get when you work with us. Just ask our clients…

Serious Fun

People who call us are generally not having fun. Yet. We know. You have been trying to get everyone in the company to agree on a name. Enduring endless trademark rejections. And having to make sure your name doesn’t mean something dirty in the Urban Dictionary. We are going to take all of that off your plate and actually make the process fun. Sure, naming is serious business, but it doesn’t mean we can’t have serious fun doing it. Come meet with us in our office full of eye-candy. Take part in our spirited consensus building process. And get ready to have a good time. Even if we are naming a B2B product for you, we have ways of making you laugh.

Our San Francisco office is affectionately named “Candyland.”

Who Feeds Us Work

A name should make you SMILE�instead of SCRATCH�your head.

Our Philosophy

SMILE if your brand name has these 5-winning qualities: Suggestive – suggests a positive brand experience Meaningful – your customers instantly "get it" Imagery – visually evocative - creates a mental picture Legs – carries the brand, lends itself to wordplay Emotional – empowers, entertains, engages, enlightens

SCRATCH it off the list if it has any of these deal-breakers: Spelling-challenged – you have to tell people how to spell it Copycat – similar to competitors’ names Random – disconnected from the brand Annoying – hidden meaning, forced Tame – flat, uninspired, boring, non-emotional Curse of Knowledge – only insiders get it Hard-to-pronounce – not obvious, relies on punctuation * Featured in The Wall Street Journal

The SMILE & SCRATCH Test*

*Our signature 12-point name evaluation test has been featured in the Wall Street Journal and Inc.

Greatest Hits

This popular frozen yogurt franchise is scooping up cold hard cash selling��branded merchandise with their name on it. Spoon Me booty shorts, anyone?

As seen in Target, Neato is the vacuum that’s leaving Roomba in the dust. We named the company Neato Robotics to help justify the $349 price tag.

We named Del Monte’s all natural energy drink for women Bloom. ��Just add vodka and it’s called a Sonic Bloom.

Name and tagline for a GPS for dogs. We named the social media app, The Fireplug. The runner-up tagline was, “Many happy returns.”

In a sea of competitors, this name is the holy grail. Fun flavor names include, “Let there be Lemon,” and “Missionary” (for vanilla).

We named Wrigley’s new energy gum Alert. Each piece contains the equivalent of half a cup of coffee (but doesn’t give you coffee breath).

This urban storage company lets people manage their boxes online and retrieve them when they need them, even if it’s just one box.

Power Supply delivers healthy Paleo meals to Crossfit gyms. Formerly named Catalyst Meals, this Washington DC company plans to roll out nationally.

A subsidiary of law firm Orrick, Verbatim supports the compliance needs of the world's largest corporations. The name says, “we don’t make mistakes.”

The name of this new office chat product evokes messages bouncing back and forth like a ping pong ball.

A delicious protein beverage made from real milk and honey, Core Power is a strong name that gets to the core of what it's for: strength and recovery.

This approachable name for a new investor advisory service from LPL Financial makes financial planning sound inviting, not intimidating.

This heavenly chocolate has a fitting name: Halo.

Formerly known as CaptureToCloud, LiveHive is a visual and social workspace that enables teams to collaborate on plans and projects across any device.

This frozen yogurt franchise is garnering a lot of attention for its outrageous name, fun tagline, and creative domain: www.getmetorehab.com.

These hipster headphones have a energetic name that’s much more appealing than a meaningless jumble of letters and numbers.

Moondance is an iPod docking station for the bedroom that features multicolor lighting to get you in the mood.

Moondance

A favorite of foodies, customers of this trendy San Francisco ice cream shop��are Smitten with this creamy ice cream and dreamy name.

This dating website from eHarmony evokes the excitement of meeting someone ��you really like. The music tie-in makes a nod to eHarmony, but isn't forced.

Before we named them Watermark, this organization was named the Forum for Women Executives and Entrepreneurs (FWE&E). We took them to a new level.

This name for a virtual world for kids evokes a brand experience ��of imagination, discovery, exploration, and fun.

The first product from a company we named Swingset Kitchens is Monkey Dunks, yummy all-natural dips in hip kid-friendly flavors.

Festive names and taglines for the first line of holiday beauty products from the Gap.

DASH (travel make up kit) A little color goes a long way. POLISH Everyone loves a new coat. SUGAR BUFF Roughing it never felt so good.! GLOSS Spread a little cheer. GLIMMER Light up a room.

Formerly called Second Chance because they hire ex-offenders, we renamed this coffee I Have a Bean. Tagline: "Inspired Coffee."

Inspired by two degrees being the shortest distance between you and a hungry child, this socially minded company has fed malnourished children worldwide.

A playful name, tagline and cheeky flavor names for a line of gourmet brownies, which are “best served warm.” We named the gift box Mutts.

The tagline for Oregon Hazelnuts, Indulgence in a Nutshell.

This tagline communicates “sustainable and not farm-raised.” ��It was our idea to highlight the word “ASK” in “ALASKA.”

Final Food for Thought

Your company name �

will get used more �

and last longer than �

any investment !

you make in your

Please direct business inquires to:

Alexandra Watkins

alexandra@eatmywords.com

(415) 552-7741�

May we take your order, please?

eat my words name portfolio 2013 - brand names with buzz

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