easy reach iot hoarding light sensor case study

EasyReach – Sensing hoarding lights

Bringing RoI using LinkIt One

Business Challenge

• Large FMCG companies want to create their presence retail • Marketing budget is spent on putting up hoardings / neon

signs / in shelf lights at the shop• At times retailer is paid to for electricity and to keep the

lights switched ON• Further money is spent on audit process• However, many a times retailer does not keep hoarding

lights ON, there by– Companies end up spending good money behind bad– Brand creation suffers– Marketing RoI is not recognized

Example Hoarding Image

Sample hoarding

Temperature Motion / Gyroscope Light HumidityCloud Control PanelMobile App

Cloud

LinkIt One

Sensor Inputs

Sent Light information to server

Manage Cloud

EasyReach LinkIt One Solution

Enterprise

API

EasyReach Connected Sensors in hoardingsLeveraged LinkIt One board to take inputs from sensors and send to cloud

Equipment Setup

Real Time Light Sensor Data and Graph

Introduction to Company

• EasyReach Solutions Pvt. Ltd.• 17 people• Offices in Mumbai and Pune• Core business : Last Mile Interactive Marketing

Solution using Digital Signage• Deployment across 1000+ retail stores• Customer base include – Uniliver, ITC, Asian

Paints, Reliance, MSRTC

Product Deployments

• 1000+ deployments EasyTV across – Mumbai, Pune, Delhi, Ahmadabad, Jaipur, Bangaluru, Kolkata

• 12 deployments of EasyRadio in BigCinema Theater chain across Mumbai and Pune

• 8 deployments of EasyTV with Asian Paints in Mumbai• 40+ deployments of EasyWifi across coffee shops and

Mobile Shopee in past for Hungama Digital• 20+ deployments of EasyTV in Super Markets for

Uniliver

Amol Vedak – Co-Founder

amol.vedak@easyreach.co.in +91-9689921578EasyReach Solutions Pvt. Ltd.