e qwe - where did we go wrong? #smc2010

E Qwè?!!Where did we go wrong?!

@lucgaloppin!

E Qwè!“What’s happening?”!

“What’s up?”!

Cherry Picking Marketing Insights!

My Early Career Anchors!

2005:!PowerPoint Change Manager

#fails

Diagnosis:!If you want to be relevant

without permission, forget it.!

#1 Go local. Be there. Spend time.!

#2 Knowledge is in the community, not in a handbook.!

#3 Be a platform! !

#4 Work WITH Tribes, Not against them.!

#5 Ask “Why?” and “So what?” often.!

My Quest For Relevance!

#1 Ask Mom & Dad!

me!Dad!

Go local. Be there. Spend time.  

#2 Photocopier Anthropology!

Knowledge is in the community  

#3 LinkedIn Overdose!

Be a Platform  

#4 Military Mindset!Malik

Noorafzhal, tribal leader!

Maj. Jim Gant!

INFLUENCE WITHOUT AUTHORITY!

Work WITH tribes, not against them  

#5 Learn From Children!

#1 WHY?!#2 SO WHAT?!

Ask “Why?” and “So what?” often  

#1 Go local. Be there. Spend time.!

#2 Knowledge is in the community, not in a handbook.!

#3 Be a platform! !

#4 Work WITH Tribes, Not against them.!

#5 Ask “Why?” and “So what?” often.!

My Quest For Relevance …!

… turns out to be all about permission!!

Relevancy != !

co-creation!

E Qwè!= !

1. What about you?!2. Find your E Qwè!