e-merging in social media to win clients

E-Merging in Social Media

to Win ClientsErin Brenner

Right Touch Editing

#EAC2014

Tip #1

Use hashtags to Tell followers what your topic is Expose your followers to more

information on that topic Gain new followers from hashtag

followers

Tip #2

Share content and thoughts that will interest audience.

Tip #3

People don’t want to be sold to on social media. Save the sales pitch for your website.

Hub-and-Spoke Model

Tip #4

Site copy identifies the client’s problem and demonstrates how you are the solution.

Tip #5

Find out what your clients’ goals are, and write your website copy to address those goals.

A home page

Your Website Needs …

An about page

Your Website Needs …

A services page

Your Website Needs …

Samples&praises

Your Website Needs …

A contact page

Your Website Needs …

Something extra

Your Website Needs …

Tip #6

Connect your hub to your spokes to keep your audience engaged.

Spokes Are Networking Events

Photo by Renee Petrina (@jourNAYlism)

What to Say

Tip #7

Give your audience something for nothing.

Solve problems.Be educated.Be entertained.Be informed.

We Go Online To …

Where to Say It

Download the Social Media Map at

ovrdrv.com/social-media-map

Tip #8

Be where your audience is most engaged in the topic you’re talking about.

Who Are …

Your ideal clients? The colleagues you want to connected with? The industry experts you want to be associated with?Your top influencers?

Tip #9

Choose platforms you’re comfortable using.

How Many Places Do You Say It On?

It Depends On …

Your time.Your energy level.Your ability to find your audience.

When Do You Say It?

Posting Frequency by Day of Week

Posting Frequency by Time of Day

Sharing Frequency by Time of Day

Frequency Best Practices

• Search out specific data for your platforms.• Watch your audience’s patterns.• Remember your audience may be in different

time zones.• Consider posting during high sharing times.

QUESTIONS?

erin@righttouchediting.com

@ebrenner

facebook.com/erin.brenner

linkedin.com/in/erinbrenner

pinterest.com/ecbrenner/

Contact Me