dynamic pricing proposal

Miller ParkBy: trevor kay

Opened its doors in 2001Capacity 42,200-43,000Has reached over 3 million in attendance the past 3 years

How to Buy ticketsOn premise at Box OfficePurchase online at brewers.comOffers StubHub option Interactive seating chartAverage ticket cost $22, league average $26.79

BLUE, GOLD, MarqueeSystem in place for pricing tickets based on value of game. (up 8.6% avg since last season)($4-$125 off per game)

10 pack ticketsRewarded 11th gameSame seats for all 10 gamesPlayoff ticket availability (after season ticket holders)$160-$4802 Gold/ 2 MarqueeDiscounts on parking

20 games$380-$960Same benefits as 10 pack

All inclusive and suites6 all inclusive sections (25-300)Suites available for 9 game, partial season or full season rentalParty suites available ($4500-$5800)Club ($3200-$4200)14 tickets, 6 parking spaces, ability to purchase 10 extra ticketsSuites available for 9 game, partial season or full season rental

Demand based pricingQcue (Mariners, SF Giants, White Sox, Diamond Backs)Weather, pitchers, night/dayRewards customers for acting early20%-75%

Miller park demand based pricingOnly 3 games in 20112012 season will have 9 gamesUsing it in Loge BleachersLoge Outfield Box(add color)

Making the switchBenefits:Ticket adjustments can take up to 72 hoursThe San Francisco Giants additional 25,000 tickets, extra $500,000$7 million increase in sales

Tickets on average were sold for $1.35 more 5% to 30% increase in sales on average42,084 tickets 2012 (-6,000 from the previous game, +9,000 from next game)

How it has worked for miller park

Giants sold at blue: $8 to $100 per ticket Cubs sold at Marquee: $15-$190 (25%-300% increase)

AVERAGE GIANTS ATTENDANCE:40,860 AVERAGE CUBS ATTENDANCE:40,004 (3 weekend games Giants, 9 total games Cubs, all but 2 were weekends)

Pleasing the fansDon’t anger season ticket holders, must purchase for minimum pricePositive fan feedback (use to 3rd party, like rewards)Keep the package deals