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Post on 12-Jan-2017
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Digital Experience Platform (#DXP)
“…an integrated set of technologies used to provide interaction between a user and a set of applications,
processes, content, services or other users.”
“…has several components, including portals, mashup tools, content management, search, rich Internet application (RIA)
tools, analytics, collaboration, social and mobile tools.”
Gartner
What is a Digital Experience Platform?
Liferay has been a DXP for many years...with many customer proof points
Expectations of Today’s Customers
#Great Omni Channel Customer Experience
Looks Like
Customer Advocates with Liferay Digital Experience
PlatformEverybody is saying they are providing an Omni Channel Solution BUT are they really focussed on the customer or are they more focussed on the prospect?
Liferay with its Portal Heritage and Integration backbone is best placed to turn a customer to an
advocate.
Unlocking Back End Data is Key to Advocacy
We believe Customer Advocacy is critical in today’s #Disruptive Environment.
▸ Truly focussed on turning Customer into Advocates
▸ By understanding the sentiment of the customer based on all engagement and activity across all Digital and Bricks and Mortar Channels
▸ And driving highly personalised action based on customer sentiment and the next best action by apply intelligent technology to real time engagement data
Third Party Sites
Connected
DevicesLiferay
DXPCore
Systems
Single View of the CustomerLiferay’s Omni Channel Solution
A Web Based Responsive Design Platform……And a Native Mobile Apps Platform……..And Social Collaboration……….And Digital Asset Management………….And a strong Content Management System…………….And much more….
Liferay Content Management
Liferay Mobile SDK
Liferay Screens
Customer Self-
Service
Engaging Customer Applications
PersonalisedWebsites
Liferay Example Customers
Social Intranets
Check out U – a Personalised Retail Banking Experience with Liferayhttps://www.youtube.com/watch?v=4Shi-hqW1Z4
0ver 70% of HP’s global revenue is transacted on
Liferay
HP Partner SolutionPersonalised – Target Content Dynamically
Rendered
McDonald’s Social PlatformCreating engaged employees across
stores
Why Liferay Digital Experience Platform
Enterprise Open SourceBroadest set of out of the box Digital Platform capabilities in the MarketMuch Lower Total Cost of OwnershipSpeed to Business ValueProven Digital Transformational ProjectsFocus – Turning Customers to Advocates
Liferay Digital Experience Platform
hilary.beeby@liferay.comTerritory Sales Manager
0488 588 631
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