dx leaders webinar: narrative leadership

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Narrative power for leaders.

Siobhan FaganE D I T O R I A L M A N A G E R A T C M S W I R E

M O D E R A T O R

Deb LavoyC E O O F N A R R A T I V E B U I L D E R S

P R E S E N T E R

In t roduct ions: What ’s DX Leaders?

Presentat ion by Deb Lavoy

Discuss ion + L ive Q&A (you! )Submi t your quest ions !

1 0 - 1 5 M I N S

5 M I N S

5 - 1 0 M I N S

> U s e t h e Q & A mo d u l e a t t h e b o t t o m l e f t o f t h e b r o w s e r> T h e c o l o r f u l w i d g e t s a t t h e b o t t o m o f y o u r b r o w s e r h a v e a d d i t i o n a l r e s o u r c e s , i n c l u d i n g a n y t e c h n i c a l O N 2 4 s u p p o r t .

A narrative is a system of beliefs that effect how you interpret the meaning of things.

GREAT BRANDS DO THIS

STORY VS NARRATIVE

NARRATIVE

STORY

A POWERFUL NARRATIVE WILL TELL A THOUSAND STORIES.

A market story. A customer story, An employee story. An investor story. A partnership story. A product roadmap story. A customer service story. A packaging story. A crisis response story. A launch story. A community story. The next story.

If you BUILD A NARRATIVE.And GET PEOPLE TO ADOPT IT, they can tell their own stories.

SO HOW CAN YOU IMPROVE YOUR NARRATIVE?

We make it measurable.

ANATOMY OF A NARRATIVE

FIVE CRITERIA ONE : PRESENTATION TWO : CLARITY THREE : RESONANCEFOUR : SHARE-ABILITYFIVE : ORGANIZATION

TRY THISon your website.

NARRATIVE STRENGTH SCORECARD

Going?Email, tweet or message meFor a quick NSA

November 14-16 | Chicago, IL

@deb_lavoydeb@narrativebuilders.com

CMSWire ’s  DX Summit 2016 conference br ings together the d ig i ta l leaders , analysts ,

technologis ts and pract i t ioners focused on the evolv ing f ie ld of d ig i ta l customer exper ience.

Jo in us at th is premier event for act ionable ins ights , creat ive network ing and the chance to br ing our communi ty

face- to- face.

L e a r n m o r e a t w w w. d x s u m m i t . c o m

November 14-16 | Chicago, IL

> DX Platforms: Acquisi t ion & Maturi ty

> MarTech Strategies & Architectures

> Data, Insights & Action

> Leadership, Vision & Culture

We want to hear from you!

Use the Q&A module at the bot tom lef t of the browser at any t ime to submit a quest ion

@thedxsummit

@deb_lavoy C H E C K O U T T H E R E S O U R C E S W I D G E T TO T H E R I G H T F O R MO RE I N F O .

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Th is web inar has been recorded . The on-demand v ideo w i l l be ema i led to you in a few bus iness days . We’ l l a l so have a recap

a r t i c le on the CMSWire .com homepage .

Thanks to Deb Lavoy o f Nar ra t i ve Bu i l de rs fo r the va luab le ins igh ts .

Jo in her sess ion “How Power fu l Nar ra t i ves Dr i ve Grea t DX” a t DX Summi t on Tuesday, Nov. 15 a t 2 PM.

I f you have ques t ions abou t DX Leaders o r DX Summi t , p lease emai l us a t i n fo@dxsummi t . com

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