duracell encg casa

DURACELL Presented by :

Inass FellakiZakaria Touzami

Groupe « D » ’’S3’’

•1920s

Early Years

Samuel Ruben (14/07/1900–16/07/1988) Philip Rogers Mallory (1885-1975)

•1920s

1939-

1945

World War II

19421940

•1920s •1950s

•1939-1945

On going process of evolution

AAA size

•1920s •1950s

•1939-1945

•1964

The birth of DURACELL company :

The birth of DURACELL company :

Day1 day1000 day20000 to the

infinity

DURABLE + CELL = DURACELL

•1920s •1950s

•1939-1945

•1964

•1970s

DURACELL

•1920s •1950s

•1939-1945

•1964

•1970s

•1975

DURACELL

PHILIPMALLORY 3 yers later

DURACELL

•1920s •1950s

•1939-1945

•1964

•1970s

•1975

•1996

DURACELL

DURACELL

DURACELL

DURACELL PRODUCTS :

DURACELL

Digital flash memory

DURACELL PowerMat

DURACELL

DURACELL Cloud StorageDURACELL GeneratorsDURACELL Auto and MarineDURACELL Power Packs

DURACELL

Comparison with n1 rival

DURACELL

People’s comments on DURACELL

Duracell Marketing Plan

New advances in technology (smaller, lighter, and more portable)

increased demand for a stronger power supply.

The goals in the marketing plan are to:

Establish partnerships with major electronic manufactures,

Initiate and achieve full product rollout by the holiday season.

Capture a significant share of the battery market for digital cameras and portable audio devices.

creation of co-branding opportunities with major electronic manufactures and a media campaign.

Duracell released the promotional campaign "Trusted Everywhere"

DURACELL

DURACELL

SMART Objectives :

Increase consumer awareness of brand’s trust worthiness by deliveringpower relief solutions during Superstorm Sandy by 10% by the end of the campaign.

Increase number of cities/towns receiving power relief from previousefforts by 10% by the end of the campaign.

Increase awareness of relief locations by utilizing various methods of communication available to those without power and/or friends and family with the ability to relay information by 10% by the end of the campaign.

DURACELL

SWOT matrix of the company :

Special :

Duracell gives people a respite from the cold

DURACELL

WEBOGRAPHY :

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DURACELL