dstillery at des: distillation of behaviors: what are my customers doing?

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential1

Lauren MooresVP, Analytics

@lolomoo

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential2

Desktop Mobile

Bridging Technology

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential3

Desktop Mobile

Bridging Technology

PhysicalDigital

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential4

Dstillery does this for thousands of models in real time

PhysicalDigital

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential5

One thing mobile tech has been good at

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential6

Moving Physical Behavior to the Digital World

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential7

Digital to Physical

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential8

Major Traveler Marketer: NYC

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential9

Major Traveler Marketer: US

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential10

Brand Insights

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential11

Home Goods Marketer Device Propensity

Internet Av-erage

Brand A Brand B Brand C Brand D Brand E0

0.5

1

1.5

2

2.5

3

3.5

4

SmartPhone Index

Desktop Index

Tablet Index

Indexed O

ver

Inte

rnet

Avera

ge

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential12

Hotel Marketers Device Propensity

Internet Av-erage

Hotel Brand A Hotel Brand B Hotel Brand C Hotel Brand D Hotel Brand E0

0.5

1

1.5

2

2.5

3

3.5

4Tablet IndexSmartPhone IndexDesktop Index

Indexed O

ver

Inte

rnet

Avera

ge

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential13

Hotel Marketers Device Propensity

Internet Av-erage

Hotel Brand A Hotel Brand B Hotel Brand C Hotel Brand D Hotel Brand E0

0.5

1

1.5

2

2.5

3

3.5

4Tablet IndexSmartPhone IndexDesktop Index

Indexed O

ver

Inte

rnet

Avera

ge

I don’t get programmatic,but if I did,

I would buy it from...

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential14

Lauren Moores@lolomoo