driving business results with social media

Delivering Business Results with Social Media

Jeff Ogden, President of Find New Customers & Host, Mad Marketing TV

Keynote talk presented at the BMA-NJ Social Media Symposium on 4/10/2012

Premier show: May 1

10 Reasons to Use Social Media1. Gain visibility with Prospects, Partners, Customers and

Community2. Share your brand story3. Become recognized as an expert4. Increase deal conversion rates5. Introduce your new products and services6. Pump up prospecting referrals and lead7. Get speaking gigs8. Listen and earn new leads for your business9. Network and find new business partners10. Hire smarter and faster

Facts about Social Media

845 million users as of 2/2012

Facts about Social Media

140 million users340 million tweets per day1.6 billion searches per day

Facts about Social Media

150 million usersIncludes execs from all Fortune 500Linkedin is global

Too Big to Ignore!

Blogging 101

• Tell a story• Use images• Know your keywords• Include a Call to Action• Make it easy to share

What’s the ROI?

One BIG IdeaNewsjacking

Garnering massive free press for your company

What is Newsjacking?

• Use the news to grab the 2nd paragraph• Speed is everything• Blog, speak, hold a conference

Key Points when Using Social Media

• Don’t aim to be good at social media. Aim to be good at biz using social media

• Before jumping in, ask why people are there?• Keep in mind some social platforms are highly

mobile, esp Instagram and FourSquare• ALL social media must move the biz needle• Worst reason to do social? FOMO

Thank You!

• Jeff Ogden, President of Find New Customers• www.findnewcustomers.com• http://about.me/jeffogden• @fearlesscomp

• Or just Google “Jeff Ogden”